• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering

    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou

    Edition Spéciale by Luxe Pack is Postponed
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering

    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou

    Edition Spéciale by Luxe Pack is Postponed
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Unilever

    Henkel

    Shiseido

    Revlon

    Coty
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Big Sky Packaging

    International Cosmetic Suppliers Ltd.

    Albéa

    Coverpla Inc.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Top 20 Companies

    7. Beiersdorf

    Beiersdorf ranks at #7 on our list of Top 20 Global Beauty Companies 2018 -- with $6.9 billion in beauty sales.

    Related CONTENT
    • Henkel Management Board Welcomes Wolfgang König
    • Beiersdorf Launches O.W.N.
    • Easyfairs Announces New Three-Day Digital Event
    • The Biggest Deals & Acquisitions of 2020
    • TOP 20 GLOBAL BEAUTY COMPANIES
    Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor11.02.18

    Beiersdorf is #7 on this year's list of Top Global Beauty Companies. 

    Below is a look at the company’s 2018 highlights, recent acquisitions, best-selling brands, and latest innovations.

    Corporate Sales

    $8.5 billion

    Beauty Sales (Consumer Business Segment):

    $6.9 billion
    (FY 2017 Beauty Sales: $5.9 billion)

    Key Personnel
    • Stefan F. Heidenreich, CEO, internal audit, Germany, Switzerland, Japan/ chairman of the executive board
    • Stefan De Loecker, executive board member, corporate development, supply chain / Near East / Americas 
    • Ralph Gusko, executive board member, consumer brands / Asia Pacific / Australia
    • Vincent Warney, executive board member, pharmacy and selective (Eucerin, Plaster, La Prairie)

    Major Products/Brands
    • Nivea, Eucerin, La Prairie,
    • Labello, Aquaphor, Florena, 8x4,
    • Atrix, SLEK, Maestro, and Hidrofugal

    New Products
    • Nivea Sun Protect & Care
    • Nivea Q10plusC
    • Nivea Urban Skin Detox & Protect
    • Nivea Pure Skin electric face cleansing brush
    • Nivea Crème & Oil Pearls shower cream range
    • Eucerin DermoPure
    • Labellino lip care ball
    • La Prairie White Caviar Illuminating Pearl Infusion

    Beiersdorf, By the Numbers

    In his address to shareholders, Stefan Heidenreich reported that the company had continued its positive momentum in 2017, with group sales climbing organically by 5.7%, corporate sales growing 4.5% and consumer sales rising 3.4%. Shares in the company also exceeded €100 for the first time. He attributed the ongoing growth and sustainability to the company’s Blue Agenda business strategy, which was instituted in 2012 and expanded last year to help elevate Eucerin, La Prairie and Hansaplast (Beiersdorf’s medical brand) to the same success and brand recognition of Nivea. To this end, the company combined the three brands into a single board division to help maximize brand impact. 

    In terms of brand performance, Nivea sales posted double-digit gains thanks to interest in Protect & Care, Black & White deodorant, Active Clean and Crème Care, Milk, Pleasure and Nivea Men Crème, while interest in Eucerin brand face and sun products helped boost organic growth up 3.4%.

    In the realm of new innovations, last November Beiersdorf’s Eucerin brand made a foray into the acne care segment with the launch of the Dermopure campaign. Citing the statistic that 60% of searches on YouTube are related to advice on the care and treatment of acne, the cross-functional venture hinges on a seven-product skincare range paired with a support website dedicated to all things acne care. The campaign debuted in Germany first, with additional rollouts in several countries to follow.

    And finally, Beiersdorf put down new roots by building a new production facility in Nigeria, while also expanding production capabilities in Thailand and Brazil. The company also broke ground on a new headquarters in Eimsbüttel, Hamburg, that should be completed by 2021. Beiersdorf also expanded its e-commerce reach by entering into a partnership with NetEast Kaola in May. As a leading online platform for cross-border trade in China with more than 900 million users, the partnership gives Beiersdorf access to a market that grew more than 80% last year.

    News of Note in 2018

    In July, Beiersdorf invested in Beerse, Belgium-based S-Biomedic NV, a life science company exploring the “unexploited cosmetic and therapeutic potential of the skin microbiome.”

    Pointing to the pivotal role of microbiota in the gut, Beiersdorf said skin microorganisms, though largely associated only with disease or malodor, are the next frontier in using sequencing technologies to expand the understanding of how the delicate balance of the skin microbiota impacts skin metabolism.

    Looking Ahead

    The first quarter of 2018 started off slowly for Beiersdorf, with group sales rising and consumer sales declining marginally, and the Derma business unit shining as the bright spot, up 8.5%. La Prairie, up 55.5%, also proved lucrative. By August, Beiersdorf’s group sales were up 7.7% with consumer sales also increasing 7%. The momentum prompted the company to boost its sales forecast for 2018 to +5%. 

    Read Next: LVMH is #8
    Related Searches
    • asia
    • acquisitions
    • beauty companies
    • stefan f. heidenreich
    Suggested For You
    Henkel Management Board Welcomes Wolfgang König Henkel Management Board Welcomes Wolfgang König
    Beiersdorf Launches O.W.N. Beiersdorf Launches O.W.N.
    Easyfairs Announces New Three-Day Digital Event Easyfairs Announces New Three-Day Digital Event
    The Biggest Deals & Acquisitions of 2020 The Biggest Deals & Acquisitions of 2020
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    8 Beiersdorf 8 Beiersdorf
    7 LVMH 7 LVMH
    Top 20 Global Beauty Companies Top 20 Global Beauty Companies
    8. Beiersdorf 8. Beiersdorf
    7. LVMH 7. LVMH
    The Instagram Factor The Instagram Factor
    Management Changes at Beiersdorf AG Management Changes at Beiersdorf AG
    Nivea Looks to Build South Korean Beauty Disrupters Nivea Looks to Build South Korean Beauty Disrupters
    Top 20 Global Beauty Companies Top 20 Global Beauty Companies

    Related Top 20 Companies

    • Bath/Body | Cosmetics | Fragrances | Hair Care | Health and Beauty | Personal Care | Skin Care/Sun Care
      TOP 20 GLOBAL BEAUTY COMPANIES

      TOP 20 GLOBAL BEAUTY COMPANIES

      New packaging for a more sustainable world.
      Jamie Matusow, Editor-in-Chief, with Joannna Cosgrove, Contributing Editor 11.01.19

    • Bath/Body | Cosmetics | Fragrances | Hair Care | Personal Care | Skin Care/Sun Care
      Top 20 Global Beauty Companies 2018

      Top 20 Global Beauty Companies 2018

      It's been a year rich in sales, with billions made in the beauty industry—and plans for future billions in the making.
      Jamie Matusow, Editor-in-Chief, with Joanna Cosgrove, Contributing Editor 11.03.18

    • Applicators | Bottles/Jars | Compacts | Cosmetics | Design Capabilities | Lipstick packages | Mascara Containers | Package Development | Personal Care | Skin Care/Sun Care
      1. L’Oréal

      1. L’Oréal

      L'Oreal ranks at #1 on our list of Top 20 Global Beauty Companies 2018 -- with $31.2 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18


    • Cosmetics | Fragrances | Personal Care
      3. The Estée Lauder Companies

      3. The Estée Lauder Companies

      Estée Lauder Companies ranks at #3 on our list of Top 20 Global Beauty Companies 2018 -- with $13.7 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18

    • Bath/Body | Cosmetics | Health and Beauty | Personal Care | Skin Care/Sun Care
      4. P&G

      4. P&G

      P&G ranks at #4 on our list of Top 20 Global Beauty Companies 2018 -- with $12.4 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18

    • Cosmetics | Fragrances
      5. Coty

      5. Coty

      Coty ranks at #5 on our list of Top 20 Global Beauty Companies 2018 -- with $9.4 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18


    • Cosmetics | Skin Care/Sun Care
      6. Shiseido

      6. Shiseido

      Shiseido ranks at #6 on our list of Top 20 Global Beauty Companies 2018 -- with $8.9 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief, with Joanna Cosgrove, Contributing Editor 11.02.18

    • Cosmetics | Fragrances
      8. LVMH

      8. LVMH

      LVMH ranks at #8 on our list of Top 20 Global Beauty Companies 2018 -- with $6.7 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18

    • Bath/Body | Personal Care | Skin Care/Sun Care
      9. Johnson & Johnson

      9. Johnson & Johnson

      J&J ranks at #9 on our list of Top 20 Global Beauty Companies 2018 -- with $6.1 billion in beauty & baby care sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18


    • Cosmetics | Personal Care | Skin Care/Sun Care
      10. Amorepacific

      10. Amorepacific

      Amorepacific ranks at #10 on our list of Top 20 Global Beauty Companies 2018 -- with $5.6 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief, with Joanna Cosgrove, Contributing Editor 11.02.18

    • Cosmetics | Hair Care | Skin Care/Sun Care | Sustainable Pkg/Practices
      11. Kao

      11. Kao

      Kao ranks at #11 on our list of Top 20 Global Beauty Companies 2018 -- with $5.2 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18

    • Bath/Body | Health and Beauty | Personal Care
      17. Colgate-Palmolive

      17. Colgate-Palmolive

      Colgate-Palmolive ranks at #17 on our list of Top 20 Global Beauty Companies 2018 -- with $2.9 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18


    • Cosmetics | Fragrances | Personal Care | Skin Care/Sun Care
      Re-Formulating Strategies in the Beauty World

      Re-Formulating Strategies in the Beauty World

      How the Top 20 Global Beauty Companies are coloring their success.
      Jamie Matusow with Joanna Cosgrove, Editor-in-Chief with Contributing Editor 11.01.17

    • Bath/Body | Cosmetics | Fragrances | Hair Care | Skin Care/Sun Care
      1. L’Oréal

      1. L’Oréal

      ...
      Jamie Matusow, Editor-in-Chief 11.02.15

    • Personal Care | Skin Care/Sun Care
      2. Unilever

      2. Unilever

      ...
      Jamie Matusow, Editor-in-Chief 11.02.15

    Trending
    • Wondering How To Connect To The Latina Market?
    • Ranking The Top 50 Cosmetic Companies
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    • Huda Beauty Launches 1001 Nights Ramadan Kit
    Breaking News
    • Revieve Launches Skin Coach
    • Carlyle Group Acquires Majority Stake in Beautycounter
    • The Honest Co. Files for an Initial Public Offering
    • China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    • Edition Spéciale by Luxe Pack is Postponed
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    4-week Fish Oil Regimen Showed Significant Muscular Damage Protection in Recent Study
    Review Covers Role of Vitamin K2 in the ‘Calcium Paradox’
    KD Pharma Acquires Rohner AG Manufacturing Assets
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    Sika Expands Production Capacity in Qatar
    Sto Corp. ISO Certifications Extended
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MICRO Expands with New Facility in Costa Rica
    DiaSorin to Buy Luminex for $1.8B
    Endologix Acquires PQ Bypass
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Catalent Biologics Completes Madison Expansion
    Lonza Expands PyroTec PRO for Endotoxin Testing
    FDA Accepts Airway Therapeutics’ IND for COVID Treatment
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revieve Launches Skin Coach
    Carlyle Group Acquires Majority Stake in Beautycounter
    The Honest Co. Files for an Initial Public Offering
    Happi

    Latest Breaking News From Happi

    Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    Diamond Chemical Appoints Technical Service Representative
    Carlyle To Acquire Majority Stake in Beautycounter
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Enprom helps converter respond to flexible packaging needs
    anytron assists medical device company with labeling
    Dantex debuts new capabilities with white ink opacity
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Aries Face Masks Meet ASTM Standards
    Tufropes Launches Inherently Antibacterial and Antimicrobial Spunbond
    NXTNano Adding Three Lines
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    GreenBone Ortho Closes 10 Million Euros Series B Funding Round
    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    First Solar Series 6 CuRe has Industry’s Lowest Warranted Degradation Rate
    SEMI: 2020 Global Semiconductor Equipment Sales Surge 19% to Industry Record $71.2 Billion

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login