Viktor&Rolf’s E-commerce Platform Offers New Fragrance Buying Experience

Personalization services allow consumers to dress up their favorite V&R scents.


Viktor&Rolf have mixed fashion with fragrance, combining the two in a new, e-commerce fragrance experience with a wardrobe of just-launched services and surprises on the brand's new website.

The new Viktor&Rolf e-commerce platform is driven by the designer’s conceptual vision: to re-infuse the buying experience of luxury fragrances with “enchantment and imagination.” The brand says this new project was designed for the future and is filled with unexpected surprises. The new site offers consumers an interactive tailor-made experience thanks to personalized services and original content.

Using their imagination and haute couture ideas, the designers have extended their spirit to the world of fragrances. Here, they have created unique, one-of-a-kind scents bursting with romance, glamour, beauty and passion.

The Art of Personalization

Each individual has a unique style. So why should a perfume bottle be the same for everyone?

Viktor&Rolf have perfected the art of personalization with the option of a unique bottle customization service. Customers can choose their bottle color style, dress it up with exclusive accessories and engrave it to give it a final personal touch.

The classic Flowerbomb bottle now comes in four unique color styles with four unique accessory options. Bloom, Nectar and Bonbon can also be customized with accessories and engraving.

Through the new Viktor&Rolf “Secret Service” rewards program, VIP clients can earn points and be rewarded in gifts and perks. From the “secret members” to the “secret few”, top customers can reach four tiers and enjoy an even more whimsical world unknown to many others.

The new website will offer original content about both the fragrances and Viktor&Rolf’s world of fashion and lifestyle so consumers can be the first to know about and experience new products.
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