Inter Parfums has announced it has entered into an exclusive, worldwide license agreement with Graff Diamonds. The exclusive agreement is for the creation, development, and distribution of fragrances under the Graff brand. Graff is based in London.
The agreement is for eight years -- with three 3-year automatic renewal options, which could potentially extend the license until December 31, 2035.
Jean Madar, Chairman & CEO of Inter Parfums, Inc. stated, “For nearly 60 years, the House of Graff has been a custodian of many of the world’s most celebrated gemstones – characterized by their unique quality, their historical provenance or their epic journeys from stone to polished beauty."
Madar continues, "With this agreement, Graff, has become one of the most exclusive and aspirational brands in our fragrance portfolio. ‘Finding the Exceptional’ is our Graff mantra as we interpret the fundamental and distinctive characteristics of this unique brand into extraordinary fragrance and packaging."
Madar goes on to explain that Graff is dedicated to sourcing and crafting gemstones of extraordinary beauty to create the most exquisite, fabulous jewels ever produced -- and Inter Parfums will do the same in "exploring the world’s natural beauty for the most sublime and rarefied ingredients to offer the Graff customer and brand aspirants, a unique fragrance experience."
Madar also describes more details about Inter Parfum's plans, saying, "Our plan calls for developing a multi-scent collection launching towards the end of 2019 with distribution earmarked for Graff stores, high-end department stores, and upscale travel retail. We are deeply honored that Graff has selected Inter Parfums as its fragrance licensee, in fact its only licensee.”
Francois Graff, CEO of Graff Diamonds, adds, “We are delighted to be collaborating with Inter Parfums USA to produce a range of exceptional Graff fragrances. Positioned at the pinnacle of the luxury jewelry industry, it was vital to us that our partner shares our values of extraordinary beauty, rarity, passion, fine craftsmanship and exclusivity. Inter Parfums are experts at capturing the essence of a brand in fragrance form, and we will enjoy working closely together to create something truly unique.”
Graff's Iconic Million Dollar UpDo
In 1970, Graff was the first company to change the way luxurious jewelry was portrayed in ads. Graff photographed a model wearing one million dollars worth of jewels -- in her hair.
In 2013, Graff re-created the iconic image, this time using jewels worth $500 million, including a 550 karat butterfly. Both photos are shown above. The video below features the company talking about re-creating the iconic look.