Clean Formulas & Sustainable Packaging Drive Hair, Skin and Deodorant Innovation

According to data from NPD, Kline and Spate, the global “clean beauty” market is worth $42 billion in 2022—up from $11 billion in 2016.

Attest conducted a survey of 2,000 American consumers and found that 52% of Americans say they take a brand’s use of natural or clean ingredients into consideration when making purchasing decisions, while 26% take a brand’s environmental credentials into account.

'Free-From' Beauty Claims Are Trending 

From head to toe, “free-from” beauty claims have been trending.

A dizzying amount of activity is happening in clean beauty products in hair, skin and deodorant innovation. Natural ingredients, vegan formulas that are free from parabens, sulfates and phthalates and