John Nelson, Editor, Smithers09.06.22
In 2022, re-use and refill formats are two of the most dynamic segments with packaging, and represent a major opportunity for personal care and beauty brands.
The market outlook for these is profiled in detail in “The Future of Refillable and Reusable Packaging to 2027” – the latest expert study from Smithers, the leading consultancy for the paper, print and packaging industry.
Total value in this segment will reach at $42.0 billion in 2022 and is forecasted to grow 5.0% annually across 2022-27 to $53.5 billion. This disguises the genuine growth potential in a segment still dominated by refill glass bottle platforms. For other emergent applications – food, home care, personal care and cosmetics – demand is forecasted to grow at over 30% year-on-year through to 2027. For personal care this will see a market already worth $167.3 million in 2022 more than quadruple over five years.
For personal care sales, several drivers are combining to support this:
A typical refill concept for personal care involves a metal or durable plastic base pack that can be refilled and re-used multiple times. Rather than make use of in-store refill models, beauty and personal care companies are increasingly developing refills – lightweight flexible pouches identical in volume to the original product – which consumers can swap into the base unit.
This concept is already well advanced for skincare products, and in haircare where it complements brand initiatives to introduce greener products, such as shampoo bars and rinse-free conditioners. In contrast, color cosmetics is largely an untapped space for refillable packaging, but as sustainability becomes an even greater trend, market development will accelerate. Through 2022, several reuse lipstick concepts have been launched, and other segments are set to follow.
About the Author
John Nelson is an award-winning editor and journalist working in the market reports and consultancy business of Smithers. Here he covers market and technology developments across multiple technical and commercial segments; including paper, packaging, sustainability, printing, nonwovens, rubber and tires.
The market outlook for these is profiled in detail in “The Future of Refillable and Reusable Packaging to 2027” – the latest expert study from Smithers, the leading consultancy for the paper, print and packaging industry.
Total value in this segment will reach at $42.0 billion in 2022 and is forecasted to grow 5.0% annually across 2022-27 to $53.5 billion. This disguises the genuine growth potential in a segment still dominated by refill glass bottle platforms. For other emergent applications – food, home care, personal care and cosmetics – demand is forecasted to grow at over 30% year-on-year through to 2027. For personal care this will see a market already worth $167.3 million in 2022 more than quadruple over five years.
For personal care sales, several drivers are combining to support this:
- Brand owner commitments to cut single-use plastics
- The synergy between clean beauty and more sustainable packaging
- The increase in e-commerce subscription services
- The use of packaging as a medium to transmit brand value in e-commerce
- The development of new packaging designs.
A typical refill concept for personal care involves a metal or durable plastic base pack that can be refilled and re-used multiple times. Rather than make use of in-store refill models, beauty and personal care companies are increasingly developing refills – lightweight flexible pouches identical in volume to the original product – which consumers can swap into the base unit.
This concept is already well advanced for skincare products, and in haircare where it complements brand initiatives to introduce greener products, such as shampoo bars and rinse-free conditioners. In contrast, color cosmetics is largely an untapped space for refillable packaging, but as sustainability becomes an even greater trend, market development will accelerate. Through 2022, several reuse lipstick concepts have been launched, and other segments are set to follow.
About the Author
John Nelson is an award-winning editor and journalist working in the market reports and consultancy business of Smithers. Here he covers market and technology developments across multiple technical and commercial segments; including paper, packaging, sustainability, printing, nonwovens, rubber and tires.