Marie Redding, Senior Editor08.23.21
Mirror mirror on the wall, who has the cleanest formulas of all? And the most sustainable packaging?
A magic mirror might be the simplest way to answer those questions, for both consumers shopping for “clean” beauty products and brands that are looking for supplier partners.
The market for “clean” beauty products is expected to rise to $11.6 billion in 2027, growing at a CAGR of 12.07% from 2020, according to Brandessence Market Research, yet there is no industry standard to define “clean.” The definition seems to vary depending on who you ask, and keeps changing. (Plus, there are recent studies that report greater concerns over harmful ingredients such as PFAS, and a move for new legislation.)
As for sustainable packaging, it can get even more complex. There are so many options, plus a slew of factors to consider regarding material t
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