Jamie Matusow, Editor-in-Chief05.08.17
What could appeal more to consumers interested in cleaning up the environment and looking for sustainable packaging when entering the beauty or personal care aisle than a bottle made with beach debris?
That’s the story Procter & Gamble Company now tells with its new bottle created for Head & Shoulders (H&S). The world’s No. 1 shampoo brand will produce the first recyclable shampoo bottle made from up to 25% recycled beach plastic. And P&G says it hopes to inspire others in the industry to pursue an environmentally responsible packaging path.
In partnership with recycling experts TerraCycle and SUEZ, this innovation will arrive in France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic
That’s the story Procter & Gamble Company now tells with its new bottle created for Head & Shoulders (H&S). The world’s No. 1 shampoo brand will produce the first recyclable shampoo bottle made from up to 25% recycled beach plastic. And P&G says it hopes to inspire others in the industry to pursue an environmentally responsible packaging path.
In partnership with recycling experts TerraCycle and SUEZ, this innovation will arrive in France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic
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