Tom's of Maine is providing families with free shipping labels to mail broken toys to TerraCycle for recycling.
Susan Dewhirst, goodness programs manager at Tom's of Maine, says, "The act of recycling a toy together can be a way for parents to start a conversation with their kids about what we can all do to take care of the planet for generations."
Tom Szaky, founder and CEO of TerraCycle adds, "Toys are a waste stream people don't think about that often, but the amount of broken toys sent to landfills is significant and there hasn't been a way to dispose of them. Parents can now feel good knowing that broken toys can be 100% recycled or reused, which helps planet Earth."
Zero Waste By 2020
Tom's of Maine is taking its own #LessWasteChallenge by having a goal of zero waste to landfills by 2020 at its manufacturing facility in Maine.
The company has also partnered with TerraCycle to create the Natural Care Recycling Program, which now has 8,590 participating locations. The program collects personal care packaging from any brand, helping to keep 700,000 pieces of packaging out of landfills since the program began in 2012.