Google Reveals Top Trending Beauty Searches of the Year 2022

Google's top trending searches in the U.S. were revealed today in its Year in Search 2022 report—and we pulled exclusive data on makeup, skincare, Gen Z, and more.

It's no surprise that top celebrity beauty brands and TikTok trends fueled several of the trending searches that made the cut. 

Addison Rae Lip Gloss, Hailey Bieber Nails, Passport Makeup—and More

The "Addison Rae lip gloss trend" is the second-highest top trending search in the makeup category.

Rae, founder of Item Beauty, posted a TikTok video back in July, and she's biting her lip gloss cap to remove it. Ever since, makeup fans and content creators have been copying the move.

What beat Rae's lip gloss as the top trending makeup query on Google?

The passport makeup trend, which is about TikTok creators demonstrating contour makeup techniques to do before your next passport agency appointment. "The trend blew up on TikTok when creator Georgia Barret did a version of soft glam for her passport photo,” Real Simple reports, after speaking to makeup artist Kasey Spickard.  

"Hailey Bieber nails" is the top trending search for Nails. Bieber has been known for her manis ever since she sported the glazed donut nail look, which Allure featured. It's all over social media—along with the hashtag #haileybiebernails. 

Bieber is the founder of Rhode beauty, and recently posted a TikTok video captioned, "the chocolate glazed donut nails are really hitting me for fall." She tagged celebrity manicurist Zola, who often posts how-to videos showing how she creates "donut nails" step-by-step.

Google's Year in Search 2022 data reflects top trending searches, which means the “trending” queries—the searches that had a high spike in traffic over a sustained period in 2022 compared to 2021. It's not the same as "top searches" or "most searched."

New this year, Google is featuring ways for brands to identify local differences in consumer preferences. Try the Local Year in Search 2022, which showcases interesting trends all over the U.S. by city, state, or zip code.  

Look at the lists below—and check out what was on-trend last year in Google's Top Trending Searches in Beauty for 2021.

Photos above: Addison Rae, screenshot via TikTok; Haily Bieber via Instagram @nailsbyzola 

Google's Year in Search 2022—in the U.S.

Top Trending Searches: Makeup Trends

1. Passport makeup trend
2. Addison Rae lip gloss trend
3. White dot trend
4. Invisible eyeliner trend
5. Douyin blush trend
6. Doe eyes trend
7. Tired eyes trend
8. Crying makeup trend
9. Under eyeshadow trend
10. Dark lip liner trend

Top Trending Searches: Skincare Questions

1. What skincare products should not be refrigerated?
2. How to add niacinamide to skincare routine?
3. What is BHT in skincare?
4. What is niacinamide in skincare?
5. How long does skincare last?
6. What is slugging?
7. What is niacinamide good for?
8. What is BHA?
9. What does retinol do for your skin?
10. Is hyaluronic acid safe for pregnancy?

Top Trending Searches: Nails

1. Hailey Bieber nails
2. Red nail theory
3. Milky nails
4. Half moon nails
5. Chrome nails
6. Pink coffin nails
7. Euphoria nails
8. Chocolate glazed donut nails
9. Mardi gras nails
10. Pink french tip nails

Top Trending Searches: Celebrity Hair

1. Jada Pinkett Smith
2. Dixie D'Amelio
3. Brandon Marsh
4. Jason Momoa
5. Jimmy Butler
6. Summer Walker
7. Brooks Koepka
8. Crystal Gayle
9. Karol G
10. Teresa Giudice wedding

Top Trending Searches: Why does Gen Z …?

1. Why does Gen Z not want to work?
2. Why does Gen Z not want kids?
3. Why does Gen Z have so much anxiety?
4. Why does Gen Z love the 80s?
5. Why does Gen Z look old?
6. Why does Gen Z love the 90s?
7. Why does Gen Z act entitled?
8. Why does Gen Z complain so much?
9. Why does Gen Z drink more caffeine?
10. Why does Gen Z want to change their name?

Top Trending Searches: Gen Z

1. Gen Z emojis thumbs up
2. Gen Z year
3. Gen Z quiet quitting
4. Gen Z voting
5. Gen Z congress
6. Gen Z Harry Potter
7. Gen Z voter turnout
8. Gen Z congressman
9. Gen Z WW3
10. Gen Z voters

Top Trending Searches: Aesthetics

1. Preppy aesthetic
2. Clean girl aesthetic
3. Coquette aesthetic
4. Summer aesthetic
5. Downtown girl aesthetic
6. Spring aesthetic
7. Dark brown aesthetic
8. Old money aesthetic
9. Hazel aesthetic
10. Stranger Things aesthetic

Top Trending Searches: Fashion—How to style …

1. How to style leather pants
2. How to style Doc Martens
3. How to style oversized shirt
4. How to style a jean jacket
5. How to style flare leggings
6. How to style joggers
7. How to style sweatpants
8. How to style loafers
9. How to style bell bottom jeans
10. How to style a white button up

Top Trending Searches: Sustainable …

1. Sustainable bookshelf
2. Sustainable farming
3. Sustainable jewelry
4. Sustainable aquatics
5. Sustainable architecture
6. Sustainable companies
7. Sustainable dish
8. Sustainable tourism
9. Sustainable sneakers
10. Sustainable cleaning products

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