Beauty Packaging Staff09.28.20
Kierin NYC has launched a new fragrance, Rose Ink -- inspired by a tattoo parlor in Manhattan's East Village.
Rose Ink is a dark, warm, woody "wild floral," created in collaboration with award-winning perfumer, Jerome Epinette. (Take a look at all the recent award-winning fragrances and perfumers -- in the story, The Fragrance Foundation Awards Go Virtual, Here's All The Presenters, Winners & More)
Notes include saffron, cassis, Damask rose petals, cedarwood and crisp amber.
Mona Maine de Biran, founder, and CEO, says, "I love New York, fragrance and am thrilled to share my own NYC love story. Rose Ink is the embodiment of a wild heart in a city that works, plays, and loves hard.
She continues, "We are the first and only digitally driven, direct-to-consumer niche perfumery to combine the clean, green, gender-all, accessible luxury movements into one NY-centric collection."
Kierin NYC's fragrances are "clean and conscious," and made in the U.S. with natural sugar cane alcohol, sustainably sourced ingredients. They are free of toxins, parabens, phthalates, unnecessary dyes, and UV stabilizers. They are all cruelty-free, and its packaging is recyclable.
More Coverage on Kierin NYC
Kierin NYC's founder Mona Maine de Biran recently spoke to our editor, Jamie Matusow, for a video interview, along with Johnson & Johnson's Melissa Dandy and Delia Associates’ Ed Delia. Take a look at the story, Experts Discuss Packaging for E-Commerce & More.
We featured the brand on the cover of Beauty Packaging's September issue. Read about the brand's mini rollerballs and brilliant sampling solution, The Discovery Set, in the story, Reinventing Sampling, Post-Covid—and Minis Still Have Major Appeal.