Through these partnerships, THG Ingenuity plans to accelerate each brand’s transition towards a direct-to-consumer model to meet the growing online consumer demand.
“The consumer shift to online continues at pace and a resilient, world class, DTC operation has become a necessity for brands to generate sustainable long-term growth. Through THG Ingenuity’s proprietary technology, brands can leverage our end-to-end capabilities to launch, market and fulfil their product offering at pace and accelerate their international expansion,” commented Matthew Moulding, founder and chief executive officer of THG. “The latest partnership agreements with some of the leading international beauty brands are a testament to the strength of THG Ingenuity’s proven technology services.”
Each brand will access THG Ingenuity’s full range of ecommerce solutions, from its end-to-end, proprietary DTC technology platform to its international fulfilment and payments infrastructure complemented by further global solutions across hosting, translations, brand development and creative content. Also, the brands will have access to, and full ownership of, a pool of data that underpins all of THG Ingenuity’s operations, led by its data analytics division.