Burt's Bees collaborated with PopSockets to launch PopGrip Lips x Burt's Bees.
PopSockets makes expandable phone grips -- and the new PopGrip Lips x Burt's Bees ensures users always have lip balm on hand.
Standard PopGrips attach to the back of a cell phone to let users text with one hand, take better photos, and as a prop for media viewing. PopGrip Lips feature a flip-top lid that opens. PopGrip Lips x Burt's Bees is filled with Burt's Bees Original Beeswax Lip Balm, and the lids are decorated in five unique patterns. A PopGrip Lips with adorned with a bee is shown above.
Melanie Love, vice president of brand marketing, PopSockets says, "We are thrilled to be partnering with an iconic brand like Burt's Bees...The collaboration marries tech and lip care in a way that has created a new category of product for fans of both brands."
Burt's Bees iconic Original Beeswax Lip Balm, sold one per second worldwide, is made from responsibly sourced Beeswax infused with Vitamin E -- and is formulated without Parabens, Phthalates, Petrolatum or SLS.
Matt King, director of marketing at Burt's Bees, says, "We hear from so many people that their lip balm is something they can't leave home without. By partnering with PopSockets, we can make it even easier to ensure essentials – their phone and Burt's Bees lip balm – never get left behind."
PopGrip Lips x Burt's Bees is refillable - it contains includes two pans of Burt's Bees lip balm. It is launching today on PopSockets.com, Burtsbees.com and in Target stores throughout the US.
Photo on right: screenshot via PopSockets