Cetaphil has announced a partnership with Rachel Brosnahan. The actress and star of The Marvelous Mrs. Maisel will share her sensitive skincare journey, and how to best care for all sensitive skin types with gentle yet effective products from the brand's iconic portfolio.
"We are so honored to have Rachel, an authentic fan and avid user of Cetaphil products, as our first-ever celebrity spokesperson," says Michael Sabbia, Marketing Director of Cetaphil. "Rachel perfectly embodies the brand and possesses so many of the qualities we would hope for in a partner – tremendous talent, a contagiously uplifting sense of humor, and compassion for others."
Globally recognized for its sensitive skin solutions, Cetaphil has expanded its portfolio over the last 70 years to contain products for both face and body that target all skin types, including but not limited to dry, oily, and itchy or eczema-prone.
Brosnahan comments, "Cetaphil has been the go-to for my sensitive skin since I was a teenager, so this collaboration is a natural fit...Cetaphil's gentle products have played an important role in my life for the better part of ten years and through this partnership, I hope to help others who may be experiencing their own skin frustrations..."
Throughout the campaign, Brosnahan will make appearances in various marketing and public relations activities to support Cetaphil's commitment to sensitive skincare. She will add rich content for the brand on social media.