Purito has launched Centella Green, a new cosmetics line. The product formulations rank high on EWG’s list of products with safe ingredients.
Purito’s online store is in Korean, translated to English, and ships internationally.
The range contains no harmful additives and is cruelty-free, the company says, “recognizing a global trend in which consumers look to ethical and environmentally-friendly cosmetics products.”
The Centella Green line’s hero ingredient is Centella Asiatica, which is rich in amino acids and renowned for its powerful anti-aging properties. The range promotes the benefits of water-based products rather than alcohol, and is ideal for sensitive skin.
The brand uses recycled wrapping paper for its packaging. "We take our responsibility to the consumer and the environment extremely seriously, and our Purito Centella Green range is one example of that," says Sunny Kim, director, Purito.
Kim adds, "We believe only natural and necessary ingredients should be added to derma cosmetic products, avoiding the use of alcohol and other potentially harmful ingredients such as PEGs, Phenoxyethanol and artificial flavoring agents.”
The line includes Centella Green Level Buffet Serum, Level Calming Toner, and Level Recovery Cream.