Today, during the World Congress of Dermatology in Milan, CeraVe released a new digital communications campaign.
The campaign is focused on leveraging the brand’s rich medical heritage while also showcasing its efficacy and consumer-centric approach.
It is called “Developed With,” and it takes its inspiration from the core of the brand’s DNA, picking up on a phrase found within the brand’s logo and on every CeraVe product package.
This landmark slogan points to the brand’s long-standing relationship with partner dermatologists, highlighting the clinically proven efficacy and safety of its products as well as the wider message that the products are developed with consumers in mind.
Created by CeraVe’s in-house global marketing team (in collaboration with a roster of agency partners), the campaign includes a UGC booth designed to drive social conversation using the CeraVe #DEVELOPEDWITHDERMS hashtag, as well as a digital brand hero video and a series of educational animated GIFs that will be shared across the brand’s digital channels in the coming weeks.
See the video below.