Naturally Serious skincare, exclusive to Sephora, is launching new packaging in 40 Sephora doors across the country.
Naturally Serious is part of the 'Clean at Sephora' program, which spotlights products that adhere to strict ingredient guidelines, and the brand is exclusive to the retailer.
The brand is promoting an #ItGetsGreener initiative. The line is currently packaged in eco-friendly cartons derived from a responsibly-managed sustainable forest, and created with wind power in a carbon-neutral facility.
Now, the brand is adding recyclable jars and tubes to its lineup.
Rochelle Jacobs, managing director, Naturally Serious, says, "We've continued to learn so much from our consumers in the few, short months since we launched. Not only do they care about what they're putting on their skin, but also how their products are impacting the earth – we do too. As such, we are so excited to further enhance our products to ensure they are really making a difference in sustainable beauty and packaging."
Naturally Serious' range of seven cruelty-free products combines naturally derived formulas with cutting-edge technology. Each product also features the brand's patented Anti-Pollution Blend of 6 anti-oxidants -- pomegranate, goji berry, grape seed, green tea, red tea and white tea. These natural ingredients are used to combat visible signs of aging and skin damage caused by UV rays, pollution, free radicals, and other environmental aggressors.