• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3 Amorepacific Employees Stole $2.3 Million

    L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022

    Estée Lauder Promotes Gibu Thomas to EVP, ELC Online

    HipDot Launches Girl Scout Cookie Collection
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores
    Top 20 Companies
    Unilever

    Amway

    Mary Kay

    Chanel

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    TAESUNG

    Big Sky Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Yuan Harng Co. Ltd.

    Epopack Co. Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Online Exclusives

    Influenster Poll Reveals the Most Wanted Makeup Brands on Black Friday & Cyber Monday

    Millennials and Gen Z shoppers were surveyed -- see the insights below.

    Influenster Poll Reveals the Most Wanted Makeup Brands on Black Friday & Cyber Monday
    Top 5 Most Wanted Makeup Brands on Black Friday: Tarte, Urban Decay, ColourPop, MAC Cosmetics, and Benefit Cosmetics.
    Related CONTENT
    • Vote for Beauty Company of the Year
    • NJPEC Reveals ‘Package of the Year’ Awards
    • 1. L’Oréal
    • 3. The Estée Lauder Companies
    • 6. Shiseido
    Marie Redding, Senior Editor11.21.18
     
    Looking ahead to the Thanksgiving holiday — and the big shopping weekend — Influenster conducted a survey on shopping habits.

    Influenster sent its poll to over 4,000 female Influenster community members. Of those surveyed, 78% were Millennials.

    So, what were the results?

    The majority of survey respondents say they plan to buy makeup and fragrances — however, the beauty category ranked second on their shopping list after clothing.

    The survey reports that Gen Z is the age group most likely to shop for makeup and/or fragrances on Black Friday and Cyber Monday.  Seventy-eight percent of Gen Zers say they will be shopping for beauty products.

    The top five "most wanted" makeup brands -- from all survey responders -- that bargain-hunting shoppers will be buying this holiday weekend are, ranked in order: Tarte Cosmetics, Urban Decay, ColourPop, MAC Cosmetics, and Benefit Cosmetics (shown in the photo above.)

    What influences a purchase, most? Online reviews, followed by social media and last, brand websites. 

    Take a look at deeper insights into the data below, courtesy of Influenster. 

    BY THE NUMBERS...

    What’s Everyone Buying -- On Black Friday?

    • Clothing - 85.88%
    • Cosmetics and Fragrances - 72.31%
    • Electronics - 62.27%
    • Shoes - 62.35%
    • Home Decor - 54.15%

    What’s Everyone Buying -- On Cyber Monday? 

    • Clothing - 72.41%
    • Cosmetics and Fragrances - 63.63%
    • Electronics - 62.27%
    • Shoes - 52.45%
    • Home Decor - 44.68%

    Top Retailer/Brands Shoppers Plan To Buy in Fashion & Apparel

     
    • 36.46% - Forever 21
    • 23.52% - American Eagle
    • 12.40% - Urban Outfitters
    • 10.00% - Zara
    • 6.50% - Free People

    Top 5 Cosmetics Brands Shoppers Plan To Buy 

    • 27.65% - tarte Cosmetics
    • 26.89% - Urban Decay
    • 23.61% - ColourPop
    • 17.61% - MAC Cosmetics
    • 16.04% - Benefit Cosmetics

    Top 5 favorite retailers to shop at on Black Friday, Overall

    • 44.86% - Target
    • 30.96% - Walmart
    • 26.73% - Ulta
    • 26.71% - Sephora
    • 12.95% - TJ Maxx

    The top retailers for online shopping this Cyber Monday, Overall 

    • 88.37% - Amazon
    • 14.85% - Wayfair
    • 13.66% - eBay
    • 10.50% - ASOS
    • 2.61% - Revolve

    Who is shopping on Black Friday and Cyber Monday?

    • 67% of all respondents plan on participating in both Black Friday AND Cyber Monday shopping.
    • 14.94% plan on ONLY shopping Black Friday
    • 13.59% plan ONLY shopping Cyber Monday

    Of the 3.5% of respondents who are choosing to skip Black Friday/Cyber Monday sales...

    • 49.02% don’t feel they have the budget to shop
    • 39.87% can't take the Black Friday madness/crowds
    • 18.95% don’t trust that Black Friday/Cyber Monday sales are the best

    Personal versus Holiday Shopping

    • 78.19% of shoppers this Black Friday plan on doing both holiday and personal shopping.
    • 76.55% of shoppers this Cyber Monday plan on also doing both holiday and personal shopping.
    • 47.80% Black Friday AND Cyber Monday shoppers plan on getting ALL of their holiday shopping done during these days

    When Shoppers Plan To Wake up for Black Friday Deals

    • 38.89% of this year’s Black Friday shoppers plan on waking up between 5AM and 9AM.
    • 33.64% of this year’s Black Friday shoppers plan on waking up earlier than 5AM.
    • 27.38% say they’re sleeping in

    Checking Reviews Before Purchase

    • 95.75% of people check online reviews prior to making online purchases.
    • 83.89% of people check online reviews prior to making in-store purchases

    Factors that Influence A Final Purchase On Cyber Monday

    • 72.05% of Cyber Monday shoppers say that online reviews are the most influential factor on their purchases.
    • 64.33% say that social media is the most influential factor.
    • 40.99% say that brand websites are the most influential factor.
    • 40.88% say that word of mouth is the most influential factor.
    • 7.25% say that TV and mail catalogues are the most influential factors (TIED).

    Factors that Influence A Final Purchase on Black Friday
    • 65.53% of Black Friday shoppers say that online reviews are the most influential factor on their purchases.
    • 61.14% say that social media is the most influential factor.
    • 40.78% say that word of mouth is the most influential factor
    • 37.41% say that brand websites are the most influential factor.
    • 12.54% say that mail catalogues are the most influential factor.

    Searching for Deals Ahead of Time
    • 92.72% of Cyber Monday shoppers have been searching the internet for deals ahead of the big day.
    • 92.64% of Black Friday shoppers have been searching the internet for deals ahead of the big day.

    Poll Data is by Influenster

    Photos above: Foundation makeup from the Rainforest of the Sea Collection by Tarte; Vice Lipstick by Urban Decay; eyeshadow by ColourPop; lipstick by MAC Cosmetics; and Brow Zing by Benefit Cosmetics.
    Related Searches
    • millennials
    • holiday shopping
    • foundation
    • target
    Suggested For You
    Vote for Beauty Company of the Year Vote for Beauty Company of the Year
    NJPEC Reveals ‘Package of the Year’ Awards NJPEC Reveals ‘Package of the Year’ Awards
    1. L’Oréal 1. L’Oréal
    3. The Estée Lauder Companies 3. The Estée Lauder Companies
    6. Shiseido 6. Shiseido
    8. LVMH 8. LVMH
    Skincare Is Booming with New Brands Skincare Is Booming with New Brands
    Luxe Pack New York Celebrates A Sweet Sixteen Years Luxe Pack New York Celebrates A Sweet Sixteen Years
    Birchbox Partners with Walgreens To Create In-Store Experience Birchbox Partners with Walgreens To Create In-Store Experience
    The Blondes Collaborate with MAC on a Sparkling Collection The Blondes Collaborate with MAC on a Sparkling Collection
    Watch Urban Decay Watch Urban Decay's 'Naked' Funeral As the Iconic Palette is Discontinued
    L L'Oréal Teams Up To Launch Colorlab by Watsons in China
    Luxe Pack New York Celebrates A Sweet Sixteen Years Luxe Pack New York Celebrates A Sweet Sixteen Years
    Regional VP of Sales Regional VP of Sales
    Tarte Relaunches Tokyo-Based Awake Beauty Tarte Relaunches Tokyo-Based Awake Beauty

    Related Content

    • Vote for Beauty Company of the Year

      Vote for Beauty Company of the Year

      The deadline is extended through midnight on November 7th - vote by writing in a company name.
      11.06.18

    • Cosmetics
      NJPEC Reveals ‘Package of the Year’ Awards

      NJPEC Reveals ‘Package of the Year’ Awards

      The annual gala will pay tribute to outstanding packaging in 10 categories.
      11.06.18

    • Applicators | Bottles/Jars | Compacts | Cosmetics | Design Capabilities | Lipstick packages | Mascara Containers | Package Development | Personal Care | Skin Care/Sun Care
      1. L’Oréal

      1. L’Oréal

      L'Oreal ranks at #1 on our list of Top 20 Global Beauty Companies 2018 -- with $31.2 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18


    • Cosmetics | Fragrances | Personal Care
      3. The Estée Lauder Companies

      3. The Estée Lauder Companies

      Estée Lauder Companies ranks at #3 on our list of Top 20 Global Beauty Companies 2018 -- with $13.7 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18

    • Cosmetics | Skin Care/Sun Care
      6. Shiseido

      6. Shiseido

      Shiseido ranks at #6 on our list of Top 20 Global Beauty Companies 2018 -- with $8.9 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief, with Joanna Cosgrove, Contributing Editor 11.02.18

      Trending
      • Glossier Announces New CEO | Beauty Packaging
      • Glossier Announces New CEO
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Smashbox Expands Becca Highlighter Collection | Beauty Packaging
      Breaking News
      • La Roche-Posay Launches Matte Moisturizer for Oily Skin
      • 3 Amorepacific Employees Stole $2.3 Million
      • L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      • Glossier Announces New CEO
      • Men’s Skincare Market to Hit $13 Billion by End of 2022
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      PPG Hosts The Future of Coatings' Technology Innovation Day in Amsterdam
      Azelis Expands Presence in India with Acquisition of Chemo India and Unipharm Laboratories
      Teknos Publishes Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Pediatric Medical Device Competition Reveals Five Finalists
      Medical Device Packaging Market to Reach $34B by 2027
      Penumbra Secures CE Mark for its Advanced Mechanical Thrombectomy Tech
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Mirum Pharmaceuticals Acquires San Diego-based Satiogen
      Catalyst Biosciences Sells Complement Portfolio to Vertex Pharmaceuticals
      Insmed Appoints Drayton Wise as Chief Commercial Officer
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      3 Amorepacific Employees Stole $2.3 Million
      L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      Happi

      Latest Breaking News From Happi

      Thayers Natural Remedies Celebrates 175 Years with Social Campaign
      Former Model Shirley Powell’s Indie Beauty Brand LaJeanell Comprises Gender Inclusive Skincare and Makeup
      L’Oréal's New UVMune 400 Sun Filtering Technology Protects Skin From Ultra-Long UVA Rays
      Ink World

      Latest Breaking News From Ink World

      Flint Group Flexible Packaging Europe Implements Further Price Increase
      Nazdar Launches 205 Series Inks for Roland TrueVIS SG2 and VG2 Series Printers
      Quad Adds Landa S10P Nanographic Printing Press
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      Domino assists Grace Label with supply chain disruptions
      Rotocon wins AI Business Excellence Award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Study Confirms Knee Shapes are Highly Individualized
      Stryker Launches EasyFuse Dynamic Compression for Foot & Ankle
      Extremity Medical Rolls Out OMNI Stable Ankle Fracture System
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      InnovationLab Acquires Flexible Printed Battery Technology from Evonik
      Canatu Receives IATF 16949:2016 Certification
      Applied Materials Announces 2Q 2022 Results

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login