ZitSticka, a new tech-meets-skincare brand, says its Killa patch features a revolutionary approach to clearing pimples -- microdart technology.
The brand says its Killa patch will "disrupt the progression of upcoming, early-stage zits."
The patches are sold as a set -- individually wrapped in packets, and packaged in a pretty peach and white box, shown above.
How They Work
The pimple-sized, single-use patches, launching this month, contain proven acne-fighting ingredients -- hyaluronic acid, niacinamide (B3) and salicylic acid, paired with oligopeptide-76, a powerful but gentle peptide that kills acne-causing bacteria.
Each patch is layered with self-dissolving microdarts. When the patch is pressed to the skin, an adhesive backing encloses the pimple. The freeze-dried microdarts are designed to penetrate it -- reaching both the stratum corneum and epidermis. The microdarts self-dissolve within two hours, after depositing acne-fighting ingredients directly inside the zit.
The company is founded by brothers-in-law and skincare experts, Robbie Miller and Daniel Kaplan. Kaplan says, "We set out to develop an active product that permeates beyond the epidermal layer, and into a zit's nucleus. After countless hours of research, and trial and error, ZitSticka was born."
Making Zit Products Beautiful
ZitSticka says its mission is to create space for conversation and community, where people can share their experiences with skincare issues and connect with people just like them.
Robbie Miller, co-founder, says, "We are on a mission to de-stigmatize the conversation around acne as well as beautify the treatments themselves."
Getting consumers to share ZitSticka products on social media won't be a challenge, since the packaging is so pretty. Josh Metz, formerly of the Tinder dating app, is the company's new chief marketing officer.
Mertz tells WWD:
"When you look at the packaging on acne brands over the last 20 years, [from a design standpoint], it’s almost scary...Our packaging normalizes acne treatment — it’s beautiful and you can leave it out on your shelf or your bathroom cabinet.”
“We want these touches to be the new fashion accessories. Hashtags like “self care” and “empowerment” are trending — we want people to be proud to show [their acne patches] off.”
The Killa Kit retails for $29.00 on the brand's website and includes eight patches and eight priming 'Cleana' swabs.