Avon is expanding its Eve fragrance collection this quarter with the launch of Eve Truth Eau De Parfum.
Eva Mendes is the ambassador of the Eve brand, and is featured in the new ad campaign, shown above. The faceted glass bottle features a green hue.
The fragrance was created by perfumer Laurent Le Guernec. "It blends delicate flowers, energetic fruits and sensual minerals," the brand says. It includes living magnetite, the most magnetic of all the naturally occurring minerals on earth – "to reflect the modern woman's freedom to amplify her 'true self'," the brand explains.
Mendes says, "I'm honored to be the face of Eve Truth, which reflects women's many layers and provides a full fragrance experience to embody the modern woman. Sharing my truth with other women and asking them to share their truth with me is how I stay connected with the amazing women in my life."
Tatiana Piccolo, vice president of global fragrance, Avon, says, "We have a tremendous opportunity to build market share further and improve brand perception as we develop compelling consumer propositions like Eve Truth, to build Avon's position as a global fragrance powerhouse."
Louise Scott, chief scientific officer, adds, "The launch of Eve Truth is extremely exciting for our millions of beauty entrepreneurs and their customers because this really is a premium fragrance made accessible to everyone. We've worked with world-class perfumers and top-quality ingredients to create a beautiful scent that lasts."