• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Cosmoprof Worldwide Bologna Postpones 2021 Show

    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering

    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Beiersdorf

    Kao

    LBrands

    Coty

    P&G
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Epopack Co. Ltd

    CPP Global

    USS LLC

    Derik Industrial USA

    Big Sky Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Avon's CEO Shares Plan To 'Open Up Avon'

    The growth strategy is focused on rebooting its direct selling strategy and modernizing the brand.

    Avon
    Related CONTENT
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    • Global Cosmetics Industry Forecasted to Reach $463.5 Billion by 2027
    • Natura &Co Outperforms the Global Market in Q4 2020
    • Global Hair Color Market Forecasted to Grow
    • Counter Brands Appoints Independent Director
    09.24.18
     
    Avon Products is sharing its plan for growth, and it's called 'Open Up Avon.'

    The strategy is focused on rebooting its direct selling strategy, modernizing the brand, unlocking its digital and e-commerce capabilities, and driving a performance culture.

    This comes after the news that Avon has closed its offices in Rye, NY. 

    Jan Zijderveld, CEO, Avon, explains, "We are excited to share our plans to Open Up Avon as we continue to build on the progress we have made in the last eight months...and begin a cultural transformation."

    Zijderveld continues, "We have assessed our operations, our markets and value-creating opportunities, and are implementing a plan to make Avon more attractive to beauty entrepreneurs and accessible to more consumers. Critical elements of the plan are expanding recruiting and retaining more Representatives, capturing our share in fast growth areas, opening our eco-system to more third party providers, and ensuring we have the right team and execution rigor. We are confident that these efforts can increase shareholder value and position Avon to become the leading digital social selling beauty company."

    Members of Avon's leadership team presented the core tenets of the strategy during its its 2018 Investor Day on September 21st. conference call.

    The 'Open Up Avon' strategy is: 

    Pivoting to a New, Open Avon: 
    • Focusing on restoring competitiveness, modernizing and digitizing the Avon brand, and capitalizing on strategic breakout opportunities by:
    • Recruiting and retaining more Representatives by increasing Her earnings and training with intent;
    • Opening up access to all consumers anywhere, anytime;
    • Capturing share in fast growth areas by expanding into those categories, markets and channels; and
    • Managing our product portfolio, winning in all price tiers, expediting innovation both in-house and with outside partners.
    • Leading a performance-based cultural transformation aimed at:
    • Identifying news ways of working by enhancing speed and agility; and
    • Injecting new capabilities within the sales organization and our digital initiatives.

    Rebooting Avon's Social Selling Proposition: 
    • Segmenting communication and training for Her based on her intent and expectations;
    • Providing her with products and tools that transition Her to becoming a trusted Beauty Advisor to Her customers; and
    • Injecting new sales talent in key markets.   

    Modernizing Avon's Brand and Unlocking E-Commerce for the Future:
    • Refreshing the brand identity to capitalize on Avon's strong brand recognition and provide relevant, on-trend innovative products; and
    • Unlocking e-commerce, data and digital capabilities, as well as an open and simplified eco-system to increase access, reduce effort and provide tools to improve Her earnings.

    Focus on Value Creation and Simplification:
    • Avon also intends to outline near-term cost savings and capital investments to support the strategy and accelerate revenue and margin growth.

    Photo above on right: Avon's CEO Jan Zijderveld on Twitter, @janzijd
    Related Searches
    • beautypackaging
    • innovative
    • beauty company
    • avon
    Suggested For You
    Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    Global Cosmetics Industry Forecasted to Reach $463.5 Billion by 2027 Global Cosmetics Industry Forecasted to Reach $463.5 Billion by 2027
    Natura &Co Outperforms the Global Market in Q4 2020 Natura &Co Outperforms the Global Market in Q4 2020
    Global Hair Color Market Forecasted to Grow Global Hair Color Market Forecasted to Grow
    Counter Brands Appoints Independent Director Counter Brands Appoints Independent Director
    New Avon Company Updates Name New Avon Company Updates Name
    Sustainability Drives New Solutions in Innovative Cosmetic Packaging Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    Natura &Co Outperforms Market in Q3 Natura &Co Outperforms Market in Q3
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    TOP 20 GLOBAL BEAUTY COMPANIES TOP 20 GLOBAL BEAUTY COMPANIES
    17 Natura &Co 17 Natura &Co
    16 Avon Products 16 Avon Products
    15 Chanel 15 Chanel
    Avon Opens Immersive Experience Center in LA Avon Opens Immersive Experience Center in LA
    FusionPKG FusionPKG

    Related Breaking News

    • Cosmoprof Worldwide Bologna Postpones 2021 Show

      Cosmoprof Worldwide Bologna Postpones 2021 Show

      Announces 2022 dates.
      Jamie Matusow, Editor-in-Chief 04.14.21

    • Skin Care/Sun Care
      Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

      Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

      Formula is designed to blend into all skin tones.
      Charles Sternberg, Assistant Editor 04.14.21

    • Skin Care/Sun Care
      Revieve Launches Skin Coach

      Revieve Launches Skin Coach

      An AI-powered skincare solution that guides people to improve their skin.
      Charles Sternberg, Assistant Editor 04.13.21


    • Cosmetics
      Carlyle Group Acquires Majority Stake in Beautycounter

      Carlyle Group Acquires Majority Stake in Beautycounter

      Plans to fast-track growth for the clean beauty brand.
      Charles Sternberg, Assistant Editor 04.13.21

    • Personal Care | Skin Care/Sun Care
      The Honest Co. Files for an Initial Public Offering

      The Honest Co. Files for an Initial Public Offering

      Revenue grew by 12% between 2018 and 2020
      Charles Sternberg, Assistant Editor 04.12.21

    • Cosmetics
      China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou

      China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou

      Hopes to lure more multinational beauty companies to China.
      Charles Sternberg, Assistant Editor 04.12.21


    • Cosmetics
      Edition Spéciale by Luxe Pack is Postponed

      Edition Spéciale by Luxe Pack is Postponed

      The event has been rescheduled to August 31 and September 1.
      Charles Sternberg, Assistant Editor 04.12.21

    • Cosmetics
      Alexandra Trower Announces Retirement from The Estée Lauder Companies

      Alexandra Trower Announces Retirement from The Estée Lauder Companies

      Trower served the company for 13 years.
      Charles Sternberg, Assistant Editor 04.12.21

    •  Laura Geller Beauty Recruits Fran Drescher To Promote Spackle Primer

      Laura Geller Beauty Recruits Fran Drescher To Promote Spackle Primer

      Emmy-nominated actress Fran Drescher is the new face of Laura Geller Beauty—watch her IG video below
      Marie Redding, Senior Editor 04.12.21


    • Cosmetics | Skin Care/Sun Care
      Clarins Group Invests in Pai

      Clarins Group Invests in Pai

      UK-based skincare brand raises $9 million in a successful Series B investment round.
      Charles Sternberg, Assistant Editor 04.12.21

    • Cosmetics
      Weekly Recap: Huda Beauty Ramadan Kit, Vitamin C Energizes Beauty Brands & More

      Weekly Recap: Huda Beauty Ramadan Kit, Vitamin C Energizes Beauty Brands & More

      The most viewed news on our site for the week ended April 10, 2021.
      Charles Sternberg, Assistant Editor 04.12.21

    • Fragrances
      Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

      Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

      Reign On and One Heart aim to give women the confidence to live boldly and shine.
      Charles Sternberg, Assistant Editor 04.08.21


    • Cosmetics
      Henkel Management Board Welcomes Wolfgang König

      Henkel Management Board Welcomes Wolfgang König

      König succeeds Jens-Martin Schwärzler as executive vice president for the Beauty Care business.
      Charles Sternberg, Assistant Editor 04.08.21

    • Hair Care
      Mielle Organics Gets a Major Investment

      Mielle Organics Gets a Major Investment

      The investment marks a major milestone for female-led black-owned businesses.
      Marie Redding, Senior Editor 04.08.21

    • Hair Care
      Fekkai

      Fekkai's Shea Butter Collection Is Back from the 90s

      Reformulated & repackaged, the Fekkai Shea Butter Collection includes shea butter and monoi oil to hydrate curls.
      Marie Redding, Senior Editor 04.08.21

    Trending
    • Wondering How To Connect To The Latina Market?
    • Ranking The Top 50 Cosmetic Companies
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    Breaking News
    • Cosmoprof Worldwide Bologna Postpones 2021 Show
    • Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    • Revieve Launches Skin Coach
    • Carlyle Group Acquires Majority Stake in Beautycounter
    • The Honest Co. Files for an Initial Public Offering
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BIO-CAT Microbials’ OPTI-BIOME Probiotic Strain Receives FDA “Letter of No Objection” on GRAS Status
    6th Annual Dietary Supplements Regulatory Summit Scheduled for July 13
    Bunge Invests $47.5 Million in Australian Plant Proteins
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    VideoBite: Engineered Polymer Solutions
    Shepherd Color Unveils Bismuth Vanadate Yellow Pigment
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Medtronic Introduces Extended Infusion Set in Europe
    BioSig Launches Software Update for PURE EP Electrophysiology Platform
    Katena Acquires Ophthalmic Surgical Instrument Maker ASICO
    Contract Pharma

    Latest Breaking News From Contract Pharma

    BioVersys Gets EIB Funds to Address Antimicrobial Resistance
    Microbiologics Expands Virology Services
    ATMPS, Ori Biotech Integrate Digital Platform for Cell & Gene Therapies
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Cosmoprof Worldwide Bologna Postpones 2021 Show
    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    Revieve Launches Skin Coach
    Happi

    Latest Breaking News From Happi

    Hallstar Beauty Names New President
    The Fragrance Foundation Announces the 2021 Awards Finalists
    Azelis Earns 'Coup de Coeur' Award at Cosmetagora 2021
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Epson SurePress reaches milestone
    Maxcess updates user interface for Fife guiding Sensor
    Bobst announces virtual packaging industry event
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    PCMC Redesigns Rx200 and Mako Clipper Wet Wipes Machines
    PFNonwovens Adding New Capabilities in Znojmo
    Russ Torres Named Group President of Kimberly-Clark North America
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Biogennix Rolls Out Agilon Strip Bone Graft
    Global Bone Tumor Ablation Devices Market to Top $111 Million by 2027
    GreenBone Ortho Closes 10 Million Euros Series B Funding Round
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations
    SUPERSMART Wins 'Best Publicly Funded Project Demonstrator' in 2021 OE-A Competition

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login