• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Turnkey’s Role in the Post-Covid Beauty Renaissance

    Beauty Packaging ‘Sparks Joy,’ Rallies for a Cause—& More

    Innovative Packaging for Earth-Conscious Cosmetic Consumers
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    LVMH Reports Record 2022

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion

    TRESemmé Introduces New Pro Infusion Collection

    Walgreens Boots Alliance Shares 2022 ESG Report

    Dark & Lovely Taps Meagan Good as Brand Ambassador
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Cosmogen’s Squeeze’N Roll Tube Chosen for Boots’ N˚7 Range

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Beauty Packaging ‘Sparks Joy,’ Rallies for a Cause—& More
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    LVMH Reports Record 2022

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion

    TRESemmé Introduces New Pro Infusion Collection

    Walgreens Boots Alliance Shares 2022 ESG Report

    Dark & Lovely Taps Meagan Good as Brand Ambassador
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Knoll Debuts Patent-Pending 100% Knoll Ecoform Molded Pulp Compacts

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Siloa Introduces New Line of Sustainable Wooden Caps
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Aveda Earns B Corp Certification—with a High Overall Impact Score

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Mary Kay Releases Sustainability Report—& Goals for 2030

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork
    Top 20 Companies
    Unilever

    Amway

    Chanel

    Coty

    Natura Cosméticos S.A.
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Accupac

    Big Sky Packaging

    Richmond Containers CTP Ltd

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America Announces 2024 Miami Beach Edition

    Clean Beauty Event Travels to the U.S.

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Cosmoprof Singapore: A Winning Bet
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Avon Launches Personalized Beauty App That Offers True Color Matching

    The company says it is the only app that offers 'true scientific skin tone and color matching' for all ethnicities.

    Avon Launches Personalized Beauty App That Offers True Color Matching
    Related CONTENT
    • FusionPKG
    • Top 20 Global Beauty Companies 2018
    • 13. Avon
    • 18. Natura & Co
    • Avon Products Close Offices, Eliminates Jobs
    10.29.18

    Avon has launched a personalized beauty app, for use by its representatives -- and the company says it is the only app that offers 'true scientific skin tone and color matching' for all ethnicities and skin tones.

    The digital tool will enable Avon reps to deliver more personalized, and accurate, advice to customers in regards to color-matching. The app works by using just a cell phone camera along with a unique calibration card, exclusively available to Avon representatives. 

    Avon's Personalised Beauty App was built in partnership with Techkon, an innovative industry leader in color measurement solutions. Avon conducted research into how mathematical-based color theory could be used to predict an individual's make-up shade and skincare needs, and worked with Techkon to develop the technology.

    The app poses a small number of questions, designed to identify skincare needs, and uses a calibration card to precisely measure skin tone. The information is processed through a unique algorithm that generates personalised product recommendations.

    The app has debuted in the UK and South Africa, two of Avon's top 10 markets, and the company reports overwhelmingly positive responses.

    Louise Scott, Avon's chief scientific officer, says, "Digital tools like these help make the personalized, trusted service of our Representatives even more meaningful...we are putting an end to the one-size fits all approach and recognizing that women don't just want the latest product, they want real beauty insight tailored to their individual needs – not just for foundation, but for their whole beauty color regime. Early results indicate that this technology provides a benefit that really resonates. We're providing a solution women want."

    This program marks the latest milestone in the transformation of Avon's digital strategy, fuelling the business' growth through enhanced interactions with representatives and with customers, the company states.   

    Additional versions of the app are in development to work across a broad range of mobile platforms.

    Photo: via Glossy.co 
    Related Searches
    • benefit
    • launches
    • techkon
    • color
    Suggested For You
    FusionPKG FusionPKG
    Top 20 Global Beauty Companies 2018 Top 20 Global Beauty Companies 2018
    13. Avon 13. Avon
    18. Natura & Co 18. Natura & Co
    Avon Products Close Offices, Eliminates Jobs Avon Products Close Offices, Eliminates Jobs
    Avon Avon's CEO Shares Plan To 'Open Up Avon'
    Avon Products To Close Offices in Rye, NY Avon Products To Close Offices in Rye, NY
    Avon Appoints First-Ever VP of Sales & Operations Avon Appoints First-Ever VP of Sales & Operations
    Avon Products Inc. Avon Products Inc.
    Avon Appoints Group VP and GM, Russia and Eastern Europe. Avon Appoints Group VP and GM, Russia and Eastern Europe.
    Avon Announces Leadership Changes Avon Announces Leadership Changes
    Avon To Launch Second Fragrance with Kenzo Takada Avon To Launch Second Fragrance with Kenzo Takada
    Avon Receives Patents For Skincare Technology Avon Receives Patents For Skincare Technology
     Intelligent Packaging Gives New Options for Beauty Brands Intelligent Packaging Gives New Options for Beauty Brands
    Marc Rosen Hosts the 29th Annual Art of Packaging Award Gala Marc Rosen Hosts the 29th Annual Art of Packaging Award Gala

    Related Buyers Guide Companies

    • FusionPKG

      FusionPKG

      ...
      Chelsea Allen, Director of Brand Marketing 06.17.21

    • Bath/Body | Cosmetics | Fragrances | Hair Care | Personal Care | Skin Care/Sun Care
      Top 20 Global Beauty Companies 2018

      Top 20 Global Beauty Companies 2018

      It's been a year rich in sales, with billions made in the beauty industry—and plans for future billions in the making.
      Jamie Matusow, Editor-in-Chief, with Joanna Cosgrove, Contributing Editor 11.03.18

    • 13. Avon

      13. Avon

      Avon Products ranks at #13 on our list of Top 20 Global Beauty Companies 2018 -- with $4.2 billion in beauty sales.
      Jamie Matusow, Editor-in-Chief , with Joanna Cosgrove, Contributing Editor 11.02.18


    • Sustainable Pkg/Practices
      18. Natura & Co

      18. Natura & Co

      Natura & Co ranks at #18 on our list of Top 20 Global Beauty Companies 2018 -- with $2.9 billion in beauty sales.
      Jamie Matusow, Edior-in-Chief, with Joanna Cosgrove, Contributing Editor 11.02.18

    • Avon Products Close Offices, Eliminates Jobs

      ...
      11.01.18

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • Maggie Q Launches Beauty Supplement
    • Top 10 Beauty Brands In The U.S. For Q1 2022
    • Top 10 Haircare Brands In The World—Ranked By Cosmetify
    Breaking News
    • LVMH Reports Record 2022
    • Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    • TRESemmé Introduces New Pro Infusion Collection
    • Walgreens Boots Alliance Shares 2022 ESG Report
    • Dark & Lovely Taps Meagan Good as Brand Ambassador
    View Breaking News >
    CURRENT ISSUE

    January/February 2023

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Nutrasource Rebrands Clinical Trial Site to Apex Trials
    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Alleviant Medical Closes $75M Financing Round
    Know Labs Founder Ron Erickson Named CEO
    Getinge's Recall of Cardiosave Hybrid and Rescue IABPs is Class I
    Contract Pharma

    Latest Breaking News From Contract Pharma

    SK bioscience Introduces New Global Partnership Model for Vaccines
    Merck's KEYTRUDA Wins Expanded Approval in Non-Small Cell Lung Cancer
    Bone Biologics Engages Avania for NB1 Clinical Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    LVMH Reports Record 2022
    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Happi

    Latest Breaking News From Happi

    Johnson & Johnson Reports Worldwide Sales Increase of 1.3% iin Fiscal 2022
    Net Sales for Colgate-Palmolive Increase 5%
    Uncle Funky’s Daughter Announces Retail Expansion
    Ink World

    Latest Breaking News From Ink World

    Roland DGA Announces Major Expansion of TrueVIS Printer Family
    Neos Expands Production Capacity, European Market Presence
    Celanese Launches Nine New Conductive Inks for Consumer Applications
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Channeled Resources launches blank labels with PET liner
    Infigo partners with Four Pees in Benelux region
    EFI appoints Frank Pennisi CEO, Fiery now an independent business
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Typar Highlighting New Building Innovations
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Orthopedic Braces/Support, Casting/Splints Market to Top $12B by 2030
    Orthofix Launches the Mariner Deformity System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Celanese Launches Nine New Conductive Inks
    NREL Develops Thin, Lightweight Layer for Radiation Barrier for Perovskites in Space
    LG Display Reports Fourth Quarter 2022 Results

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login