Nicki Minaj, multi-platinum recording artist, has announced a new fragrance partnership with Luxe Brands.
Minaj already has a successful signature fragrance, Pink Friday, as well as multiple collaborations with MAC Cosmetics -- and now has plans to reinvent her fragrance franchise with this new partnership. (The star's Trini Girl fragrance -- her 8th, in a bust-shaped bottle -- launched in October 2016 in collaboration with Elizabeth Arden, which holds distribution rights.)
Minaj comments, "I am very excited to partner with Luxe Brands. Their passion for greatness has always been second to none! There's no better feeling than working with a brand that genuinely wants to get it right for my fans. My fans know I always come with the best for them. The next fragrance is by far my favorite. I'm very excited, to say the least."
Joel B. Ronkin, Chief Executive Officer of Luxe Brands says, "Undeniably, Nicki encompasses authenticity and creativity in everything she does. She is an authority on breaking barriers and building successful brands and partnerships across product categories. LUXE Brands is pleased to welcome Nicki to our brand family and to have the opportunity to partner with her to drive further global success for her fragrance portfolio."
Luxe Brands specializing in the development, marketing and distribution of fine fragrances and beauty products globally. The company created Ariana Grande's fragrance franchise, which has already exceeded $150 million in retail sales globally since launching in 2015.