Marie Redding, Senior Editor09.17.20
The Fragrance Foundation (TFF) expanded its Packaging of the Year Award to include Men’s, Women’s, and the new Universal category — to recognize the many fragrances that are unisex, leading the gender-neutral trend. The virtual celebration was held online on September 10.
Wes Gordon, creative director, Carolina Herrera New York, announced the winners during the online event. “I’m joining you today from our offices and atelier in midtown Manhattan,” he said, “as we design and create our next collection in a healthy and socially distanced way.”
Gordon acknowledged the collaborative effort it takes for a brand to launch a new fragrance -- as package designers, package development teams, and packaging engineers all work with suppliers to get every subtle detail correct. Beauty and functionality must come together to ensure a fragrance delivers a positive user experience.
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