Sinclair Broadcast Group is launching a new show, The Look: All Stars -- an new hour-long make-over beauty competition hosted by actress Tori Spelling Hosted by actress Tori Spelling, with Style Guru Kim Vo. Created by Dreamventure Productions, the show debuts on Sunday, June 24th across their CW and MyNetwork affiliates.
The weekly series is a unique partnership between a production company and broadcaster, featuring a comprehensive approach to bridge TV, digital, social media, and integrate brands from the beauty and fashion industries.
Watch the video clip below.
The show features a head-to-toe makeover competition, with two teams of beauty and fashion experts performing "real-world and aspirational transformations," the company says. One team per episode wins the grand prize that includes a VIP vacation package from Westgate Resorts.
The show provides a platform to elevate hair, make-up and fashion industry artists by showcasing the latest and greatest in beauty tools, products, and fashion trends. The show will also give viewers specific "how-to's."
"I've been in the Fashion, Beauty and Media landscape for quite some time, and I have not seen anyone come up with such a great concept before - one that really fills the needs of working on all elements of 'style,' bringing them together so well. Casting best-in-class competitors and carefully chosen celebrities, top social influencers, and stars of the beauty world, I am very excited to be leading this project at Sinclair, and looking forward to seeing it come to life with our partner, DreamVenture Productions" - Rida Khan, Head of Fashion, Beauty & Lifestyle Programming, Sinclair.
Many professional beauty partners and products will be highlighted throughout the episodes, including Aquage; Biosilk; Chi; Conair Professional; Esquire; HairTalk; Minerva; Obliphica; Olaplex; Rusk; Schwarzkopf; TIGI; Zadro; WetBrush; Sportsclips with American Crew, Joico and Paul Mitchell; BSG CosmoProf, and the Professional Beauty Association.
Beauty legends, fashion icons, recognizable names from entertainment, and top social media influencers will also be featured on the show as judges and special guests.
Follow along on social media @thelookallstars, #thelookallstars.
Photo: Tori Spelling, host + Kim Vo, co-host / mentor