The Beauty Innovation & Design Awards (BeautyID Awards), which recognize creativity in packaging design, material and product formulation in the ever-growing beauty segment, is now accepting submissions through April 16. (See the 2017 BeautyID Award Winners here.)
The Awards cover all cosmetic product categories (hair, nail, skin, color, personal care, fragrance and sustainability) across professional, prestige and mass market segments. In addition, one category is dedicated specifically to cosmetic contract manufacturing. Created by Cosmoprof North America (CPNA) and in collaboration with Beauty Packaging magazine, the awards program is open to the beauty industry-at-large.
Entries are currently being accepted from designers, suppliers, agencies and brand manufacturers from small and large companies, anywhere in the world. Products that are eligible have or will be introduced for retail either domestically or internationally from March 31, 2017 – April 1, 2018. Visit BeautyId Awards to learn more or to submit a product for consideration.
“The inaugural awards last year were an incredible success—with an abundance of creative and innovative submissions from around the world. We look forward to another impressive group of submissions this year,” says Daniela Ciocan, marketing director at CPNA.
The BeautyID Award submissions will be reviewed by an esteemed panel of judges that includes representatives from: Air Paris Group, Aware Products, Barneys New York, Beauty Stat, The Estée Lauder Companies, Pretty Connected, Pearlfisher and the Fashion Institute of Technology.
The judges will be looking for a unique combination of distinctive design and user functionality. Whether answering an industry demand or creating a new trend, product submissions should provide a unique characteristic to stand out.
Winners will be announced during a celebratory reception held on July 30, 2018 during Cosmoprof North America, taking place July 29th-31st at the Mandalay Bay Convention Center in Las Vegas. The judging panel will select one winner from each of the 8 categories as well as one Grand Award winner. In addition, an Audience Choice winner will be selected through public online voting scheduled to open in early May.
“In today’s virtual world, where social media is more impactful than ever, creative package design is critical to success—and our industry is delivering,” says Ciocan. “I’m proud we are able to provide another platform for brands to stand out while simultaneously maintaining our leadership for delivering such programs.”
In addition to the winners receiving a custom trophy and exposure through CPNA and Beauty Packaging magazine market channels, CPNA is also working with sponsors who will provide a number of prizes to be announced throughout the course of the program.
PHOTO: At the BeautyID Awards: Ukachi Anonyuo (2nd from right), executive director, Estée Lauder Global Packaging & Project Development, accepts the 2017 award for PACKAGE INNOVATION: COLOR [PRESTIGE] for Estée Lauder Double Wear Nude Cushion Stick Radiant Makeup (Packaging Supplier: HCT Group). (L-R) Jay Gorga, publisher, Beauty Packaging; Eric Horn, associate executive director-business development, Professional Beauty Association; Daniela Ciocan, marketing director, CPNA