From near-infrared hair diagnostics and augmented reality color consultation, to creating personalized on-demand hair care products, Henkel Beauty Care says the system propels hair salons into the digital age.
Henkel says it is “the first end-to-end ecosystem of connected devices that measure hair condition as well as hair color and provide hyper-personalized products and services.” The technology takes the guess work out of which products and services are best for each client’s hair by analyzing hair at the molecular level, empowering the consultation process with data-driven insights and producing on-demand, personalized care solutions.
Today’s process of assessing hair condition and color is based on the hair’s outer appearance, with hairdressers using their experience, individual expertise, and physical senses to diagnose a client’s hair health at its surface. Until now, hairdressers had no way to analyze the inner hair condition and true color to understand the unique quality of each client’s hair type, which is the basis for any consultation, service and at-home care.
“We can now gain so many more data-driven insights about the client’s hair, thanks to Henkel’s SalonLab technology and the concrete scientific data it gives us,” said Kim Vo, International Schwarzkopf Professional Ambassador and celebrity hairdresser. “Combining it with our own expertise, we can now assess the hair on a whole new level – the perfect basis for a truly individual consultation."
(Graphic: Business Wire)