Sephora is partnering with College Fashionista, a digital community owned by Clique Media Group, for a three-day college campus tour.
The mobile truck will begin the journey on October 17th at George Washington University in Washington, D.C., before making additional stops at St. Joseph's University in Philadelphia, Pennsylvania, and Harvard Square in Cambridge, Massachusetts.
The tour will feature products to achieve must-have beauty looks to help students get ready for any college experience or occasion.
Elizabeth Hayes, vice president of Sephora Collection, says, "We know college students are interested in experimenting with different looks...we want to be able to provide them with the tools they need to feel confident in their look every day. Sephora Collection is dedicated to making beauty uncomplicated and is thrilled to partner with college fashionista this semester and serve as a resource that inspires all students to learn and play with beauty as they start a new chapter in their journey."
Amy Levin, founder and creative partnerships director of college fashionista, adds, "Sephora Collection understands what Gen Z audiences crave...our shared audiences are unique and strong. By joining forces again, we are able to celebrate Sephora Collection's product offerings and expertise alongside college fashionista's editorial insight..."
Sephora's beauty expert and national makeup artist Helen Phillips will also be on board, and ready to give personalized makeup recommendations.