Richelieu Dennis, founder and CEO of Sundial Brands, says, "Our acquisition of nyakio underscores our ongoing commitment to identifying, supporting and developing other entrepreneur brands that share our vision and values. Nyakio's roots of family, natural ingredients, culturally authentic traditions, entrepreneurism and community impact closely mirror our own, so we have a deep connection to what this brand represents and the woman who inspired it."
Nyakio is launching at Ulta today. Sundial partnered with Nyakio Kamoche Grieco to launch the new brand. Grieco is a first-generation American of Kenyan descent, who comments, "My beauty journey started when I was a young girl visiting my grandmother in Kenya. She was a coffee farmer who taught me to crush coffee beans and rub them on my skin using a piece of sugarcane to remove dry skin...Inspired by everything that's been shared with me, I'm now sharing the best in global skincare with every woman."
The products are formulated with ethically sourced, indigenous ingredients, and are based on Grieco's "family recipes" and cultural traditions. The 16 SKU line includes ingredients such as Manketti, Neroli, Maracuja and Yangu oils; Red Ginseng and Quinoa from such Kenya, China, Brazil, Spain, Egypt, India, Morocco and Peru.
The colorful packaging is shown above, as well as Nyakio Kamoche Grieco, pictured at right.
The products are priced at $22-$49, and available exclusively at 305 Ulta stores across the U.S., and on Ulta's website.