Joanna Cosgrove, Contributing Editor05.01.17
A long-awaited shift in consumer preferences and discretionary spending has given the hair care products market a much-needed boost, according to a report from Future Market Insights (FMI). Shampoos, conditioners and related treatment products formulated to meet specific consumer hair needs are in demand, and this uptick is particularly palpable in the professional hair care/salon product realm, where FMI says growth is expected at a pace of 5% to 6% annually, with North America dominating the market share by 2020.
Successfully innovating in the mass market hair care vein has been more challenging. Worth an estimated $23 billion (Nielsen, 2016), annual mass market hair care product growth is around 3.3%.
Anne Machet, deputy CEO international for L’Oréal Paris, says this growth has been influenced by consumers expecting more from their products in the way of natural/organic ingredients and an improved environmental footprint. To that end, L’Oréal launched Botanicals Fresh Care, a premium hair c
Successfully innovating in the mass market hair care vein has been more challenging. Worth an estimated $23 billion (Nielsen, 2016), annual mass market hair care product growth is around 3.3%.
Anne Machet, deputy CEO international for L’Oréal Paris, says this growth has been influenced by consumers expecting more from their products in the way of natural/organic ingredients and an improved environmental footprint. To that end, L’Oréal launched Botanicals Fresh Care, a premium hair c
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