03.16.23
Smashbox, which refreshed its primer collection last year, has unveiled a new-age social campaign, Prime Time TV: 5 Seconds to Great Skin, in partnership with TikTok creators to celebrate the brand's pivot into active, skin-first makeup.
Hosted by singer and YouTube personality, Trevi Moran, the series will follow a podcast format designed to dismantle the idea that primer isn’t for everyone – and can’t do more for your skin in less time.
Prime Time TV: 5 Seconds to Great Skin marks a pivotal moment for the brand as they shift their product philosophy to include not only high-performance wear, but vegan and cruelty-free ingredients that promote healthy-looking skin, while still extending the wear of makeup.
Prime Time TV: 5 Seconds to Great Skin will air throughout the week on Smashbox’s TikTok, YouTube, and Instagram channels with the first going live on March 13th.
The #5SecondSkinContest will be held entirely on TikTok, driven by @trevimoran, calling for Creators to submit casting videos going from bare faced to a look that highlights their unique features. Winners will be shot at Smashbox Studios by founder and acclaimed photographer Davis Factor.
“This is a full circle moment for me,” said Moran. “Photo Finish Reduce Redness Primer [the OG formula] was the first product I ever put on my skin, and during a transformative moment in my life. And that kind of thing just sticks with you because it was about more than just looking better – it was about feeling like myself. I want to inspire others to feel like that, too.”
Hosted by singer and YouTube personality, Trevi Moran, the series will follow a podcast format designed to dismantle the idea that primer isn’t for everyone – and can’t do more for your skin in less time.
About the Brand Campaign
Trevi Moran and guests kick off with bare faces, bringing listeners up to speed on the power of Silkscreen Complex before sharing the dirt on TikTok personalities: Chris Olsen, Brittany Broski, Drew Afualo, Dana Patterson and Cherry Chy. Before signing off, guests will be put under rapid fire where they’ll have five seconds to answer for their hottest takes.Prime Time TV: 5 Seconds to Great Skin marks a pivotal moment for the brand as they shift their product philosophy to include not only high-performance wear, but vegan and cruelty-free ingredients that promote healthy-looking skin, while still extending the wear of makeup.
Prime Time TV: 5 Seconds to Great Skin will air throughout the week on Smashbox’s TikTok, YouTube, and Instagram channels with the first going live on March 13th.
@smashboxcosmetics 👏 PRIME TIME TV PREMIERE IS HERE 👏 @trevimoran with the hard-hitting questions. @chris with the chaos. Catch the extended cut on Smashbox YouTube 😉 link in bio #5secondskin #faceprimer #skinprimer ♬ original sound - Smashbox Cosmetics
Search for the Next Faces of the Brand
Also, this March, Smashbox is partnering with Moran to host a nationwide model search for the next faces of the brand.The #5SecondSkinContest will be held entirely on TikTok, driven by @trevimoran, calling for Creators to submit casting videos going from bare faced to a look that highlights their unique features. Winners will be shot at Smashbox Studios by founder and acclaimed photographer Davis Factor.
“This is a full circle moment for me,” said Moran. “Photo Finish Reduce Redness Primer [the OG formula] was the first product I ever put on my skin, and during a transformative moment in my life. And that kind of thing just sticks with you because it was about more than just looking better – it was about feeling like myself. I want to inspire others to feel like that, too.”
