Jamie Matusow, Editor-in-Chief11.28.22
As we approach 2023 with a growing Earth-friendly awareness—and global and regional packaging mandates clearly in sight—consumers are demanding more responsible packaging and corporate initiatives from the brands they choose to support. And research increasingly shows that they are willing to pay more for goods that meet these criteria.
In accordance, many beauty industry suppliers are focusing their innovative packaging R&D on sustainable packaging solutions, some revamping entire lines to comply with strict environmental guidelines. In fact, it seems that the two principles of Innovation and Sustainability are now inextricably linked.
Shapes, colors, sizes, materials, deco—and customization—also play roles in innovative package design as cosmetic brands vie for attention in a crowded marketplace. In addition, “Gendernormative” boundaries and inclusivity o
In accordance, many beauty industry suppliers are focusing their innovative packaging R&D on sustainable packaging solutions, some revamping entire lines to comply with strict environmental guidelines. In fact, it seems that the two principles of Innovation and Sustainability are now inextricably linked.
Shapes, colors, sizes, materials, deco—and customization—also play roles in innovative package design as cosmetic brands vie for attention in a crowded marketplace. In addition, “Gendernormative” boundaries and inclusivity o
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