11.15.21
Fans are getting a glimpse at Harry Styles' new beauty brand, Pleasing—and the first products include nail polish with a cool cap that resembles a marble.
The British pop star will launch his much-anticipated brand on November 29th, and it's no doubt going to be big news in the beauty industry judging from fans' reactions on social media.
Take a look at the brand's Twitter account, @pleasing, which already has 129.6k followers at this moment—and 0 tweets.
Instagram doesn't give away any hints about the new brand either. There are just three posts since yesterday, including a video of ocean waves, at IG @pleasing—and 462k followers.
The website is just a black screen with the name Pleasing, and a spot to join the email list.
Thankfully, TrendMood has the scoop and posted photos of the first products, which include nail stickers, and:
- The Perfect Polish Set, a box of 4 nail colors ($65)
- Perfect Pearl Polish ($20)
- Pearly Tops Polish ($20)
"One side is an eye gel with natural lingonberry, okra, and hyaluronic salt," the post says, to awaken tired eyes by hydrating. "The other side is a demi matte lip treatment with soothing marshmallow replenish lips."
VegOut reports that he entire collection is cruelty-free, vegan, ethically sourced, and supportive of nonprofits. The first drop will benefit the nonprofit Nest, whih helps to support the growth of the artisan and maker economy to build a world of greater gender equity and inclusion.
Styles first began filing for trademarks back in June when we reported that his beauty brand was in the works.