Marie Redding, Senior Editor11.30.20
When beauty and fragrance marketers plan an upcoming launch, package design is an initial decision. Choosing the best colors, shapes and textures to ensure a new product will instantly connect with consumers is key—and that the brand will make a lasting impression.
“A decoration should always convey a brand’s image,” says Federico Prestini, managing director, Premi Beauty Industries. “The aim is always to differentiate and engage the consumer. Choose the right colors and decorating processes to achieve this and create an eye-catching, powerful, impactful design.”
Gold seems to be on-trend this year. Valdé, for example, created luxe, refillable metal lipstick packages—and the kit features a reusable keepsake box, covered in shiny metallic gold foil.
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