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    Features

    Sleek & Chic, Metals Shine with an Enduring Appeal

    Suppliers offer brands innovative ways to use metals and metallics to create luxurious packaging for makeup—and more.

    Sleek & Chic, Metals Shine with an Enduring Appeal
    Hermès Beauty lipstick is a refillable metal case designed by Pierre Hardy, made in lacquered metal and the same permabrass hardware used on its bags.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    Metal pots and lipstick cases are often produced using Tapematic's PST line.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    Metapack offers a selection of metal travel size ‘pursers’ for fragrances.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    AR Metallizing/Packle’s matching metallic decoration on a label and carton.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    Overnight Labels’ metallic decoration shines on Eva NYC’s ‘Kween’ Glitter Spray, to match the hair and body product inside the package.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    Kurz products include foils that are ideal for decorating cartons and caps.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    TNT Global developed the cap and custom cord for the Byzance by Rochas Paris fragrance.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    NPI’s metallic products are ideal for creating holographic decorations on caps and compacts.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    Harmony Papers’ foil creates a metallic green pop of color on Green Glo CBD Oil Drops’ carton.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    A shiny tube by Hoffman Neopac.
    Sleek & Chic, Metals Shine with an Enduring Appeal
    Custom black poly pans by Acme Cosmetic Components
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    Marie Redding, Senior Editor05.01.20

    A metallic finish on a package draws the consumer’s eye—enticing shoppers to touch in-store or “click” online. A heavyweight metal lipstick case, compact, or cap can elevate a product’s perception and help a brand convey “authority.” 

    Both metal and metalized packages feel luxurious to hold. Elegant details, such as an engraved plaque on a bottle, are often in metal. Metallic finishes on tubes, labels, and cartons can also take any product up a notch.

    The use of metal is on the rise, researchers say, perhaps for the reasons mentioned above. According to Research & Markets, the metal cosmetic packaging market accounted for $4.15 billion in 2018 and is expected to reach $6.90 billion by 2027, growing at a CAGR of 5.8% during the forecast period.

    Rouge Hermès, Designed by Pierre Hardy

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