Jamie Matusow, Editor-in-Chief07.24.20
In a recent video interview with Bryce Rutter, PhD and founder of Metaphase, “worldwide specialists in hand-intensive products,” he speaks with Beauty Packaging about why hygiene, touchpoints, “handleability” and carton coatings are some of the factors brands need to keep in mind when developing tools and packaging.
He wonders whether future cartons may have to teach the consumer where to grip, how to open, walk the person through opening the box for safety—and perhaps even provide a “rethink” on how to open the package. Will we be seeing a flurry of hygien
He wonders whether future cartons may have to teach the consumer where to grip, how to open, walk the person through opening the box for safety—and perhaps even provide a “rethink” on how to open the package. Will we be seeing a flurry of hygien
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