Marie Redding, Senior Editor02.05.20
Lip color and mascara are two fun-to-use products that help makeup fans change their look in an instant—as beauty influencers are eager to demonstrate on social media. Forecasters say the markets for both are projected to grow.
If Cosmopolitan’s Top 12 Makeup Trends for 2020 is correct, we'll soon see more brightly colored mascara on lashes and brighter pink hues on lips.
There’s no shortage of “newness” in both lip color and mascaraca, for both products and packaging. One Indie/luxury beauty brand, Westman Atelier, is putting a new spin on makeup with a lip color in a compact—and a mascara that resembles a lipstick.
Westman Atelier’s lip-color-in-a-compact and luxe mascara are shown above. More about these products are in the sections that follow.
Product Inovation Trends for Lip Color
There are various textures and finishes for lip color formulations, including mattes, glosses, stains,Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
