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    Features

    Lip Color and Mascara's 'New Norm'

    With help from suppliers, Westman Atelier and other makeup brands design packaging that is both luxurious and sustainable.

    Lip Color and Mascara
    Slideshow: What's new in lip color & mascara?
    Lip Color and Mascara
    Too Faced Damn Girl! Mascara in a shiny metallized package by HCT Group
    Lip Color and Mascara
    It Cosmetics Lash Blowout Mascara by HCP, in a bottle inspired by a brush.
    Lip Color and Mascara
    Mascara Brush Innovations: Fenty Beauty's Full Frontal, Estee Lauder's Pure Color Envy Lash, and Maybelline Total Tempation
    Lip Color and Mascara
    Brivaplast’s Slim pack for lip gloss
    Lip Color and Mascara
    Westman Atelier's Lip Suede Huile De Cerise in a red lacquered compact.
    Lip Color and Mascara
    Allta International’s Lip Powder Palette
    Lip Color and Mascara
    MAC's limited edition Kiss of Stars lipstick
    Lip Color and Mascara
    Winky Lux Cross My Heart Lip Oil contains floating hearts.
    Lip Color and Mascara
    It Cosmetics' new Pillow Lips, L'Oreal Paris' new Rouge Signature Lip Stain, and Urban Decay's Vice Lipstick in an updated version of its iconic case inspired by a shotgun shell.
    Lip Color and Mascara
    Clinique Even Better Pop Lip Color Foundation, in 28 shades to flatter various skin tones.
    Lip Color and Mascara
    LashControl Squeeze Mascara by Cosmopack
    Lip Color and Mascara
    Flip Squeeze Lip by CTK aims to make lip gloss application easier.
    Lip Color and Mascara
    HCT Group's Twist Wiper Mascara
    Lip Color and Mascara
    Mascara brushes developed by HCP's Simp - the Feather Comb and Teardrop Twist.
    Lip Color and Mascara
    Kemas made a luxe metal double anodized lipstick package adorned with glitter for Nars' limited edition Studio 54 collection.
    Lip Color and Mascara
    Libo makes lipstick cases that are made with 100% recycled aluminum.
    Lip Color and Mascara
    HCT Group’s Eco Lipstick is 100% PET for easy recycling.
    Lip Color and Mascara
    Brivapast's 'This is my Second Life' mascara package, made from 100% PETR from recycled water bottles.
    Lip Color and Mascara
    Geka's sustainable options for lip color and mascara packaging.
    Marie Redding, Senior Editor02.05.20

    Lip color and mascara are two fun-to-use products that help makeup fans change their look in an instant—as beauty influencers are eager to demonstrate on social media. Forecasters say the markets for both are projected to grow.

    If Cosmopolitan’s Top 12 Makeup Trends for 2020 is correct, we'll soon see more brightly colored mascara on lashes and brighter pink hues on lips.

    There’s no shortage of “newness” in both lip color and mascaraca, for both products and packaging. One Indie/luxury beauty brand, Westman Atelier, is putting a new spin on makeup with a lip color in a compact—and a mascara that resembles a lipstick.

    Westman Atelier’s lip-color-in-a-compact and luxe mascara are shown above. More about these products are in the sections that follow.

    Product Inovation Trends for Lip Color

    There are various textures and finishes for lip color formulations, including mattes, glosses, stains,

    Continue reading this story and get 24/7 access to Beauty Packaging for FREE


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