Joanna Cosgrove, Contributing Editor12.12.19
Beauty Packaging: Premi Group recently expanded to now include a U.S. presence. How would you describe your company’s unique vision for developing packaging solutions for the beauty sector?
Federico Prestini: The company has been in the market for more than 20 years, but we are really new in the USA. The USA exclusive agency of Premi Group opened two years ago but the real presence on the market started just one year ago. The Premi SpA business model is unique and is really focused on project development. We built a structure like no other, from the concept to a sample in one day. Stocksmetic is different, it’s a self-efficient e-commerce company that provides inventoried packaging in a smart way, aligned to the market need (online purchase). It is part of the Premi Group but it follows completely different logic.
BP: “From concept to sample in one day” is an incredible opportunity. How do you accomplish this? What type of creative team and technology enables you to respond so rapidly?
Federico Prestini: The company has been in the market for more than 20 years, but we are really new in the USA. The USA exclusive agency of Premi Group opened two years ago but the real presence on the market started just one year ago. The Premi SpA business model is unique and is really focused on project development. We built a structure like no other, from the concept to a sample in one day. Stocksmetic is different, it’s a self-efficient e-commerce company that provides inventoried packaging in a smart way, aligned to the market need (online purchase). It is part of the Premi Group but it follows completely different logic.
BP: “From concept to sample in one day” is an incredible opportunity. How do you accomplish this? What type of creative team and technology enables you to respond so rapidly?
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