Joanna Cosgrove, Contributing Editor12.12.19
Beauty Packaging: Brivaplast has been in business for more than 50 years. What is your company’s philosophy for innovation in the cosmetic industry?
Stefano Vanoncini: We strongly believe that innovation will be the future of our business and the cosmetic industry. We constantly invest the 9% of the total turnover in HR, innovation and technology.
We innovate in applicators—fiber brushes, plastic brushes and flock applicators—packaging, decorations and materials and we protect them through patents. Finding something new in a very crowded business is not easy, but thanks to our continuous research, we are always able to launch new application solutions.
BP: Your company is a leader in the mascara sector and it represents about 70% of your revenue. Tell us about Brivaplast’s focus on mascara–why does it represent such an important area of business for your company?
SV: Mascara remains a specialized packaging area and there are only a few
Stefano Vanoncini: We strongly believe that innovation will be the future of our business and the cosmetic industry. We constantly invest the 9% of the total turnover in HR, innovation and technology.
We innovate in applicators—fiber brushes, plastic brushes and flock applicators—packaging, decorations and materials and we protect them through patents. Finding something new in a very crowded business is not easy, but thanks to our continuous research, we are always able to launch new application solutions.
BP: Your company is a leader in the mascara sector and it represents about 70% of your revenue. Tell us about Brivaplast’s focus on mascara–why does it represent such an important area of business for your company?
SV: Mascara remains a specialized packaging area and there are only a few
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