With more and more consumers searching for “clean beauty” items, Target has launched a bright green icon in their stores’ beauty aisles and online on Target.com. This Target Clean icon, lets customers know the product is formulated “without a group of commonly unwanted chemicals that can be found in products we use regularly.”
Target has nearly 4,000 products that qualify for Target Clean in the beauty and personal care aisles from brands including Harry’s, Pacifica, Red Earth, S.W. Basics, Smartly, Up & Up, Versed, Yuni and more.
“We introduced the Target Clean symbol earlier this year in household essentials and baby, and we’ve had many guests tell us that it’s made their shopping trips easier. That’s why we are excited to introduce the Target Clean icon to the beauty department,” said Christina Hennington, Target’s senior vice president, general merchandise manager, essentials, beauty, hardlines and services. “Now, guests can easily shop for skincare, hair care, cosmetics, oral care items and more that are formulated without a group of commonly unwanted chemicals they may not want included in their daily beauty routines.”