Sherri Ruffini has been hired as senior strategic sales director. Ruffini has more than 15 years of sales experience in a variety of business segments. Most recently she served as senior executive director of regional sales and marketing for Seacliff Beauty Packaging. Prior to this, she held executive sales positions at Toly USA, Risdon International, ATP Health & Beauty Care, and Eyelematic MFG.
Rick Weisbrod, who previously held the position of EVP global operations at WWP, has been promoted to chief commercial officer. In this new role, Weisbrod will spearhead commercial strategy and development of strategic sales to drive business growth and market share while overseeing customer service initiatives.
Edward Quinn has been promoted to VP of sales, East Coast. In this position, he will direct all sales operational objectives for East Region accounts and manage WWP’s East Coast sales.
Bruce Sperling and Matt Robbins have each been promoted to senior strategic sales director.