Indie Beauty is headed for Europe in a big way. Douglas, Europe’s leading selective beauty retailer, and Indie Beauty Media Group (IBMG), producer of the world’s largest exposition of independent beauty brands, have announced a partnership to promote independent innovation and champion beauty entrepreneurship in Europe.
The Douglas-IBMG collaboration will engage the independent beauty community on multiple levels. First, IBMG will assist Douglas in sourcing and onboarding a world-class collection of independent beauty brands across a wide range of categories. This will provide millions of beauty enthusiasts living in Europe with the opportunity to shop an expertly curated collection of exceptional products. For independent brands, this is an opportunity to be discovered by customers throughout Douglas’s 2,400 stores across 21 European countries.
Second, Douglas will be the official retail sponsor for the launch of IBE Berlin, which will take place on March 22 and 23, 2019, at Station Berlin. Douglas’s support for IBE Berlin underscores the company’s commitment to make Douglas more accessible to independent brands and, by extension, make independent brands more accessible to Douglas consumers.
More info in Breaking News: Indie Beauty Media Group Partners with Douglas Group