Asim Naseer has been appointed to the Executive Board of Beiersdorf AG effective January 1, 2019 with the responsibility of Consumer Brands. Since 1999, Naseer has held various leadership positions for Procter & Gamble—most recently he was the global marketing director for skincare based in Singapore.
Ramon A. Mirt has been appointed to the Executive Board of Beiersdorf AG effective March 18, 2019. He will assume responsibility for the Near East and Americas regions from Stefan De Loecker. Mirt has more than 30 years of experience in the international consumer goods industry. He began working for Reckitt Benckiser in 2006 and served more recently as its senior vice president Central and Eastern Europe.
Ralph Gusko, member of the Executive Board at Beiersdorf AG since July 2011 and until now responsible for brands, R&D as well as the Asia Pacific region, will leave the company by mutual consent. Gusko will continue to be responsible for the Asia Pacific region latest till the end of 2019.