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    Fast Track

    Beiersdorf AG

    ...

    Beiersdorf AG
    Asim Naseer
    Beiersdorf AG
    Ramon A. Mirt
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    01.30.19
    Beiersdorf has reshuffled its management as of January 1, 2019 when the new CEO Stefan De Loecker took office. Management of the Beiersdorf Group’s Consumer Business Segment will be overseen by a newly established Executive Committee starting in 2019. Aside from the Group Executive Board, the committee will include the Global Head of Research & Development, Dr. May Shana’a, as well as the Global Head of Supply Chain, Harald Emberger.

    Asim Naseer has been appointed to the Executive Board of Beiersdorf AG effective January 1, 2019 with the responsibility of Consumer Brands. Since 1999, Naseer has held various leadership positions for Procter & Gamble—most recently he was the global marketing director for skincare based in Singapore.

    Ramon A. Mirt has been appointed to the Executive Board of Beiersdorf AG effective March 18, 2019. He will assume responsibility for the Near East and Americas regions from Stefan De Loecker. Mirt has more than 30 years of experience in the international consumer goods industry. He began working for Reckitt Benckiser in 2006 and served more recently as its senior vice president Central and Eastern Europe.

    Ralph Gusko, member of the Executive Board at Beiersdorf AG since July 2011 and until now responsible for brands, R&D as well as the Asia Pacific region, will leave the company by mutual consent. Gusko will continue to be responsible for the Asia Pacific region latest till the end of 2019. 
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