Beiersdorf has named a new chairman of its executive board -- Stefan De Loecker.
The appointment becomes official on January 1st, 2019. De Loecker will succeed Stefan F. Heidenreich, who will step down from the executive board on December 31, 2018.
Prof. Dr. Reinhard Pöllath, chairman of the supervisory board of Beiersdorf AG says, “The Supervisory Board thanks Mr. Heidenreich for years full of energetic and great work, for a strategic breakthrough in ‘Blue’ and ‘Beyond’, and for his contribution towards succession and successor. I cordially join the thanks to him and his family and the best wishes for his future.”
He adds, “The Supervisory Board appreciates the accomplishments of Mr. De Loecker for growth and renewal. The Supervisory Board strongly supports the proposed concentration on consumers and consumer benefits, skin care, digitalization, internationalization, and sustainable growth.”
De Loecker says, “I look forward to sustainably expanding Beiersdorf in close cooperation with my colleagues on the Executive Board, with the Supervisory Board and with all employees – for the benefit of consumers, shareholders, and society.”
De Loecker is a Belgian national and was born in Siegen, Germany. He began his career at the Nestlé Group. In 2011, he joined Tesco plc in the UK as COO and later assumed the position of CEO of Tesco Slovakia. He joined Beiersdorf AG in 2012, initially as Senior Vice President Near East. In 2014, he was appointed to the Executive Board and additionally took charge of the Americas region on April 1, 2016. He was named Deputy Chairman of the Executive Board on July 1, 2018.
Photos: (L) Beiersdorf's brands, photo via the company's website; (R) Stefan De Loecker, courtesy of Beiersdorf.