• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’

    HASK Beauty Enters Exclusive Partnership with Amazon

    Garance Doré Launches Made in France Skincare Line

    The World’s Most Popular Perfumes & Celebrity Fragrances

    Ulta Beauty Launches Retail Media Network
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’

    Makeup Returns to the Spotlight, As Skincare Lags Behind

    HASK Beauty Enters Exclusive Partnership with Amazon

    Garance Doré Launches Made in France Skincare Line

    The World’s Most Popular Perfumes & Celebrity Fragrances
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    LBrands

    Henkel

    Oriflame

    L’Oréal

    Amway
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yuan Harng Co. Ltd.

    TAESUNG

    Big Sky Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Epopack Co. Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    Essentia Beauty: Going Beyond Full Service, to Become a Beauty Concept Provider

    Innovative beauty concepts by anticipating trends and integrating a digital dimension

    Essentia Beauty: Going Beyond  Full Service, to Become a Beauty Concept Provider
    Katia de Martino, Founder and General Manager, Essentia Beauty
    Related CONTENT
    • APR Beauty Group Inc.
    • Creative Packaging Solutions
    • The Leitman Group LLC
    • Cosmetic Subcontracting: Italy Is More Than Ever at the Cutting Edge!
    • Brivaplast Relocates to a Brand-New Production Unit
    12.12.18
     The track record of this Italian company specialized for the past 20 years in the creation, development and production of perfumes and cosmetics, is quite impressive. Its main strength: an amazing ability to offer brands and distributors innovative beauty concepts by anticipating trends and integrating a digital dimension.

    Katia de Martino, founder and general manager of Essentia Beauty, says, “Following our intuitions and our ideas has naturally helped us push the limits of full service to meet the expectations of an evolving consumer looking for novelties and new experiences.”

    Twenty years ago, Essentia Beauty was a forerunner in this full-service approach and all these years has honed its team to be able to combine expertise and responsiveness. “Indeed,” says de Martino, “experience is paramount in this trade, because of the mastery of the supply chain, of the quality of the finished product and of deadlines dependent on it.”

    In order to meet the market’s various needs, the company has set up a variable-geometry organization, which was granted the ISO 9001 certification this year. The company is forging on with the development of its core business: create makeup, beauty care and fragrance lines, which are differentiated and consistent with each brand’s DNA.

    To offer fast-to-market beauty products, Essentia has developed creative packaging solutions that are easily customizable with ready-to-go formulas.

    “Finally,” explains de Martino, “we are working on the development of innovative beauty concepts with a consumer-centric marketing approach that integrates the potentials offered by digital technologies.”

    Essentia has clearly focused its investments on 360° innovation, formulas, packaging and digital. Thinking in terms of crowdsourcing, the company created a web platform called “ALLMAZING” focused on Beauty & Fashion, which, thanks to a blog, connects and brings together a creative community and organizes creative contests, thus fueling its creative capacity.

    Always in a mindset of customization, the in-house team of industrial designers is capable of working on requests for personalized packaging, from the development to the production phase.

    “In conclusion, we can say we have gone beyond the notion of full service,” explains de Martino. “Our mission is to create unique concepts, meeting the expectations of ultra-connected and informed consumers and to accelerate their marketing, a major challenge to stay in the race.”

    For example, according to the CEO of a major brand: “Given the evolution of the beauty market, today, agility is more important than size. This newfound awareness of market leaders gives a human-sized structure, like Essentia Beauty, all its legitimacy.”
    Related Searches
    • cosmetics
    • beauty
    • full-service
    • innovation
    Suggested For You
    APR Beauty Group Inc. APR Beauty Group Inc.
    Creative Packaging Solutions Creative Packaging Solutions
    The Leitman Group LLC The Leitman Group LLC
    Cosmetic Subcontracting: Italy Is More Than Ever at the Cutting Edge! Cosmetic Subcontracting: Italy Is More Than Ever at the Cutting Edge!
    Brivaplast Relocates to a Brand-New Production Unit Brivaplast Relocates to a Brand-New Production Unit
    Turnkey’s the Thing at MakeUp in NewYork Turnkey’s the Thing at MakeUp in NewYork
    Beauty ID Award Winners Announced at Cosmoprof NA Beauty ID Award Winners Announced at Cosmoprof NA
    Double Feature Double Feature
    Evolving Perspectives of Beauty: GenZ, Millennials and Boomers Evolving Perspectives of Beauty: GenZ, Millennials and Boomers
     The Impacts of Three Beauty Market Trends The Impacts of Three Beauty Market Trends
    Secondary Packaging That Strikes a Balance Secondary Packaging That Strikes a Balance
    How L’Oréal Integrated Sustainable Packaging Practices How L’Oréal Integrated Sustainable Packaging Practices
    Lauder’s Fabrizio Freda Makes Top 10 CEO List Lauder’s Fabrizio Freda Makes Top 10 CEO List
    Beauty Packaging Panel on ‘Fast Beauty’ at Cosmoprof NA Beauty Packaging Panel on ‘Fast Beauty’ at Cosmoprof NA
     FIT Capstone Research Looks At Transparent Beauty FIT Capstone Research Looks At Transparent Beauty

    Related Content

    • APR Beauty Group Inc.

      ...
      Aliya Anand, AVP Product Development & Marketing 05.18.22

    • Creative Packaging Solutions

      ...
      Coni Lefferts, President 04.01.22

    • The Leitman Group LLC

      ...
      Jack Leitman, President 04.01.22


    • Contract Services | Cosmetics | Turnkey
      Cosmetic Subcontracting: Italy Is More Than Ever at the Cutting Edge!

      Cosmetic Subcontracting: Italy Is More Than Ever at the Cutting Edge!

      Jean-Yves Bourgeois analyzes the Italian cosmetic subcontracting industry -- and its major players.
      Jean-Yves Bourgeois, European correspondent, Beauty Packaging 12.12.18

    • Applicators | Brushes | Cosmetics | Lipstick packages | Mascara Containers
      Brivaplast Relocates to a Brand-New Production Unit

      Brivaplast Relocates to a Brand-New Production Unit

      The Italian company specializes in the manufacture of applicators and packaging solutions for the Beauty sector.
      12.12.18

      Trending
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ulta Beauty Launches Retail Media Network | Beauty Packaging
      • Innisfree Accused Of ‘Green Washing’ And ‘Misleading’ With Label | Beauty Packaging
      • Top 10 Beauty Brands In The U.S. For Q1 2022 | Beauty Packaging
      • The World’s Most Popular Perfumes & Celebrity Fragrances | Beauty Packaging
      Breaking News
      • Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      • HASK Beauty Enters Exclusive Partnership with Amazon
      • Garance Doré Launches Made in France Skincare Line
      • The World’s Most Popular Perfumes & Celebrity Fragrances
      • Ulta Beauty Launches Retail Media Network
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      GOED Creates Infographic Highlighting Omega-3 Health Claims Approved in Europe
      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Coatings World

      Latest Breaking News From Coatings World

      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Five PPG Facilities in Ohio Recognized for Sustainability, Health, Safety Practices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Iterative Scopes Expands its Senior Leadership Team
      Viz.ai Raises $100 Million in Series D Funding
      FDA Clears Arterys' AI Mapping and Quantification Tools
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Piramal Pharma Solutions New API Plant in Canada Now Online
      MG America Appoints Claudio Radossi as President
      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Authentic Beauty Concept Launches Second-Generation ‘Refill Bar’
      HASK Beauty Enters Exclusive Partnership with Amazon
      Garance Doré Launches Made in France Skincare Line
      Happi

      Latest Breaking News From Happi

      SPF Setting Spray, Lip Contour and Knotless Braids Are Hot Trends: Spate
      Nutrafol Launches Collagen Infusion
      ÄZ Craft Luxury Haircare Products Support All Hairstyles
      Ink World

      Latest Breaking News From Ink World

      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Award for Sustainability: Evonik Receives Platinum Rating Again
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Specialty announces move to new facility
      Mark Andy hosts dealer's open house in Warsaw
      Nazdar celebrates 100th anniversary with refreshed brand identity
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      3M to Expand in Nebraska
      Nicely Offers Nonwoven Slitters, Winders
      'Right' Hygiene Conference to be Held in June
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      FDA Clears Anika Therapeutics' X-Twist Knotless Fixation System
      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Cionic Expands Scientific Advisory Board
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell
      eMagin Wins People’s Choice Award at Display Week 2022

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login