If it’s true that a business leader’s reputation speaks volumes for a brand—then The Estée Lauder Companies is in good shape. Reputation Institute (RI), the world’s leading provider of reputation measurement, management and intelligence services, has announced its first-ever CEO RepTrak. The study results indicate that Fabrizio Freda, president and CEO, The Estée Lauder Companies, is one of the world’s most reputable CEOs. He was the only executive named from a beauty company.
“The rubric for what it takes to be a great leader is quickly shifting,” said Stephen Hahn-Griffiths, chief reputation officer at Reputation Institute. “Assessing a CEO’s performance based solely on financial returns is no longer enough. There is a new era emerging in which the intangibles of reputation are driving political, social and economic change, and giving CEOs reason to reconsider their role as a leader. To be relevant as a contemporary leader today, you need to be a CEO with conscience.”