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    Features

    Turnkey’s the Thing at MakeUp in NewYork

    Suppliers traveled from all over the globe to exhibit on Manhattan’s Fifth Avenue, as the show’s eighth edition drew crowds.

    Turnkey’s the Thing at MakeUp in NewYork
    Doors open for MakeUp in NewYork 2018
    Turnkey’s the Thing at MakeUp in NewYork
    Jamie Matusow and Sandra Maguarian by the Innovation Tree
    Turnkey’s the Thing at MakeUp in NewYork
    With a focus on full turnkey color cosmetics, World Wide Packaging installed special vanities that visually complemented three distinct collections.
    Turnkey’s the Thing at MakeUp in NewYork
    Taimeng Beauty’s novelty ice cream cone lip gloss.
    Turnkey’s the Thing at MakeUp in NewYork
    Asquan Group’s Dark Art Calligraphy Kit, a stylized mini eye palette
    Turnkey’s the Thing at MakeUp in NewYork
    Kristen O’Connell, Roberts Beauty, explains one of their new multi-level compacts.
    Turnkey’s the Thing at MakeUp in NewYork
    Squeeze Yonwoo/PKG’s dropper tottle —and it recovers.
    Turnkey’s the Thing at MakeUp in NewYork
    Ding Yih luxury bottles featured silver ball-shaped applicators.
    Turnkey’s the Thing at MakeUp in NewYork
    K-beauty brand Missha uses Yonwoo/PKG’s Ice Tube for its Aqua Peptide Ice Soothing Ball, to soothe skin flare-ups.
    Turnkey’s the Thing at MakeUp in NewYork
    At Wista, decorative capabilities include 7-color deco with relief, for textured designs.
    Turnkey’s the Thing at MakeUp in NewYork
    Beauty Yaurient’s rose-shaped brush
    Turnkey’s the Thing at MakeUp in NewYork
    Crystal Claire (L-R): Carli Windsor, Irene Zheng, Dede Yoder
    Turnkey’s the Thing at MakeUp in NewYork
    Ladyburd (L-R): April Jones, Barbara Silverman, Samantha Jones, Charna Williams and Drew Block (in rear)
    Turnkey’s the Thing at MakeUp in NewYork
    Cosmetic Group USA
    Turnkey’s the Thing at MakeUp in NewYork
    At the CIBS booth (L-R): CIBS members Tonilyn Bruno (ABA Packaging), Kal Kalyanasundaram (Anomatic); new CIBS sign-up
    Turnkey’s the Thing at MakeUp in NewYork
    KBL Cosmetics (center): Helga Arminak, CEO, President
    Turnkey’s the Thing at MakeUp in NewYork
    The Color Group
    Turnkey’s the Thing at MakeUp in NewYork
    Alkos Group (L-R): Elsa Sassi, Florence Lefeuvre, Philippe Pavageau, Mandy Martinet
    Turnkey’s the Thing at MakeUp in NewYork
    MUNY visitors (L-R): Jane McDermott, Erin Layton, Annie Scully
    Turnkey’s the Thing at MakeUp in NewYork
    Jay Gorga, Jamie Matusow
    Turnkey’s the Thing at MakeUp in NewYork
    Tonnie Cosmetics: Ida Lin (L); Laurah Yeh
    Turnkey’s the Thing at MakeUp in NewYork
    (L-R): Jamie Matusow, Karen Young, Linda Villalobos
    Turnkey’s the Thing at MakeUp in NewYork
    (L-R): Jean-Yves Bourgeois, Beauty Packaging’s European correspondent; Jay Gorga, Jamie Matusow
    Turnkey’s the Thing at MakeUp in NewYork
    Chiang Pao
    Turnkey’s the Thing at MakeUp in NewYork
    Technocosmesi: president Francesco Fausti (center) and team
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    Jamie Matusow and Marie Redding11.01.18

    Beauty executives flocked to the eighth edition of the MakeUp in NewYork show, despite the humid, rainy weather that was the definition of a “bad hair day.” The show was 10% larger this year, with 110 exhibitors. Guests navigated the crowded, winding aisles at Center 415 on Fifth Avenue—with 1,100 attendees walking through its doors.

    “There was a focus on innovation in colors and trends this year,” said Sandra Maguarian, co-founder and show director, MakeUp in NewYork (see this video interview with Maguarian). Skincare is also a growing category at the show, with suppliers showing many options for makeup-skincare hybrid products.

    The Innovation Tree stood at the entrance, once again, and featured this year’s stand-out products. Take a look at this year’s Innovation Tree winners on our website.

    Many of the conferences this year focused on trends, including a presentation from Pantone. A trend agency base

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