Jamie Matusow and Marie Redding11.01.18
Beauty executives flocked to the eighth edition of the MakeUp in NewYork show, despite the humid, rainy weather that was the definition of a “bad hair day.” The show was 10% larger this year, with 110 exhibitors. Guests navigated the crowded, winding aisles at Center 415 on Fifth Avenue—with 1,100 attendees walking through its doors.
“There was a focus on innovation in colors and trends this year,” said Sandra Maguarian, co-founder and show director, MakeUp in NewYork (see this video interview with Maguarian). Skincare is also a growing category at the show, with suppliers showing many options for makeup-skincare hybrid products.
The Innovation Tree stood at the entrance, once again, and featured this year’s stand-out products. Take a look at this year’s Innovation Tree winners on our website.
Many of the conferences this year focused on trends, including a presentation from Pantone. A trend agency base
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