Jamie Matusow, Editor-in-Chief12.13.18
It’s unlikely that rocker Rod Stewart would have envisioned back in 1971 just how much the title of his hit song “Every Picture Tells a Story” would resonate with today’s consumers, many of whom rely on a single image to make a purchasing decision or seek more information about a product they’ve glimpsed on social media.
Never has a first impression been more important when it comes to retail success—or sharing something cool on a social feed—and brands and suppliers are increasingly keeping this in mind when innovating products and packaging. A great visual can make a consumer want a product before they even know what’s inside.
Many cosmetic industry suppliers say the importance of visuals and the influence of social media are changing the whole packaging design and development process.
Bruno Lebeault, marketing director, North America, Viva, says Instagram is more and more influential, “especially for Indie brands where any influential blogger can launch a new product &lsqu
Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
