Looking ahead to 2018 Holiday, Larissa Jensen, executive director, Industry Analyst, NPD Beauty—and a member of Beauty Packaging’s Board of Advisors— anticipates bright retail news for all Beauty.
She says, “If the momentum we have witnessed throughout this year continues into the last quarter, Holiday 2018 stands to be even bigger and better than last year. As brands and retailers continue to expand their beauty holiday offerings to encompass each category in a bigger way, all of beauty stands to reap the benefits.”
Skincare, specifically, should have a great holiday, as Jensen expects the strong growth seen all year to continue. Skincare sets tend to perform well during the holiday season, and Jensen expects sales of skincare face masks and minis will be strong, as their low price-point and fun packaging encourages the add-on gift purchase. Mini or travel-sized makeup products and Fragrance also show signs of Holiday cheer.
U.S. Prestige Beauty Up 7% in Q3 2018