• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    ADF&PCD Wraps Up in New York

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

    Low MOQs? No Problem

    Sizing Up the Skincare Market
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Top News
    Firmenich Wants You To Smell & Taste the Pantone Color of the Year

    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth

    Henkel's göt2b Partners with DJ Pauly D

    WWP Wins Three NJPEC Awards

    Cat-Themed Beauty Collection to Launch in Japan
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    HCP Packaging USA, Inc.

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners

    All the Winners in the 2019 NJPEC Package of the Year Awards

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year

    Henkel's göt2b Partners with DJ Pauly D

    WWP Wins Three NJPEC Awards

    Cat-Themed Beauty Collection to Launch in Japan

    Jumpstarting the Innovation Process
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

    Schwarzkopf Partners with TerraCycle

    Tom's of Maine Introduces Recyclable Toothpaste Tube

    IPSY Is Launching Its First Brand, Developed In-House

    AR Metallizing Acquires Eurofoil Paper Coating GmbH
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year

    What Gen Z and Millennial Women Look for in Beauty

    Instagram-Ready Innovative Packages

    Jumpstarting the Innovation Process

    29 Winners at the NJPEC Package of the Year Awards 2019
    Top 20 Companies
    Henkel

    Coty

    Beiersdorf

    AmorePacific

    P&G
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Lombardi Design & Manufacturing

    Epopack Co. Ltd

    Cosmetic & Perfume Filling & Packaging, Inc.

    Cosmopak USA LLC

    Luxe Pack New York
    Industry Events
    Live From Show
    Exhibitor Showcase
    Webinars

    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth

    Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

    ADF&PCD Paris Adds New Features

    Sally Beauty Is Recognized by the Women's Forum of New York

    29 Winners at the NJPEC Package of the Year Awards 2019
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Expert's Opinion

    From K to J Beauty

    With the 2020 Olympics scheduled for Tokyo, there’s a renewed focus on the region.

     From K to J Beauty
     From K to J Beauty
    The author, Jennifer Famiano
    Related CONTENT
    • Beauty’s Looking Bright This Season
    • The Latest Beauty Reveals at CES
    • Beauty Shines Bright for 2017 Season
    • Change Has Arrived
    • NPD Reports Change in Number 1 Slot in Prestige Beauty
    Jennifer Famiano, Manager, Industry Analyst, Beauty, The NPD Group06.14.18

    Innovative formats, funky ingredients, and playful products are hallmarks of K-Beauty. Beauty coming from South Korea has penetrated nearly every aspect of skincare over the past few years and with the winter Olympics being held in the country, Google searches for the term “K-Beauty” reached an all-time high in the first quarter of 2018.

    But another country that boasts time-tested rituals and ingredients has been on the industry’s mind recently: Japan.

    Whereas K-Beauty is known for its playful approach, Japanese beauty is more about low-key luxury, time-tested ingredients, and is steeped in rituals. While there might be more than seven steps to Korean skincare, Japanese skincare is minimalistic in comparison.

    But, is J-Beauty really new?

    Japanese beauty has been prevalent in prestige beauty for decades. Brands like Shiseido and SK-II are perhaps the most well-known brands and are built on the traditional Japanese aesthetic. But with the 2020 Olympics scheduled for Tokyo, a renewed focus on the region is invigorating sales and inviting consumer interest. And newer, emerging brands like Tatcha are gaining awareness. 

    Tatcha is the brainchild of Victoria Tsai. The brand, though young, has steadily built its foundation by launching products that innovate with formula, highlight the brand’s proprietary ingredient, and create excitement on social media.

    Early on, Tatcha adopted a makeup-like approach to promotion. While the rest of skincare was getting adjusted to social media in 2015 and struggling against makeup’s tremendous gains, Tatcha sent influencers like Patrick Starr to Japan to meet with the Geisha’s who inspired the line.

    While it is now commonplace to send influencers’ product for review, Tatcha was among the first skincare brands to understand this concept and frequently sent top YouTube stars like Tati Westbrook, Trendmood, and Jeffrey Star its Dewy Skin Mist to use in setting makeup during tutorial videos. This along with a tight hold on distribution helped the brand gain a cult-like following. Tatcha is currently the No. 2 Japanese brand in the U.S. prestige market, based on NPD’s point-of-sale data.

    While J-Beauty is not a new concept, its simple approach to skincare is perhaps a perfect match for today’s younger consumer. According to NPD’s Women’s Facial Consumer Report 2017, women aged 35 and younger typically use 1-2 products a day. Compared to the overall average of 3-4, this is a different mindset when it comes to product.

    Japanese approach skincare with a gentle strength that highlights clean ingredients that nourish the skin and prevent issues from occurring in the first place. These concepts are where the American ideals are shifting and where our younger consumers are already planted.

    ABOUT THE AUTHOR

    Jennifer Famiano, is manager, industry analyst; Beauty, The NPD Group
    Related Searches
    • Distribution
    • prestige
    • korea
    • social media
    Suggested For You
    MAC MAC's Makeup Tutorial Sparks Debate Among Muslims
    Applicators Go Beyond Functional  with the Rise of ‘Shelfies’ Applicators Go Beyond Functional with the Rise of ‘Shelfies’
    Cosmoprof NA Promises an ‘Experience Factor’ Cosmoprof NA Promises an ‘Experience Factor’
    Beauty Rituals for the iGeneration Beauty Rituals for the iGeneration
    Beauty Experts To Be Featured on Tori Spelling Beauty Experts To Be Featured on Tori Spelling's New Reality Competition
    Marc Rosen Presents ‘Packaging the Senses’ Marc Rosen Presents ‘Packaging the Senses’
    Top 5 Fragrances Show Great Potential for Mother Top 5 Fragrances Show Great Potential for Mother's Day
    Real Techniques Launches Real Techniques Launches 'Set Your Makeup Free' Campaign
    Beauty’s Retail Landscape Integrates with Technology Beauty’s Retail Landscape Integrates with Technology
    MAC To Launch Aaliyah Collection in June MAC To Launch Aaliyah Collection in June
    NPD Details Top Trends in Beauty NPD Details Top Trends in Beauty
    Color Cosmetics: Packaging Self-Expression Color Cosmetics: Packaging Self-Expression
    Do You Have a Great Beauty Package or Formulation? Do You Have a Great Beauty Package or Formulation?
    U.S. Prestige Beauty Sales Rise 6% in 2017 U.S. Prestige Beauty Sales Rise 6% in 2017
    NPD Reports Change in Number 1 Slot in Prestige Beauty NPD Reports Change in Number 1 Slot in Prestige Beauty

    Related Expert's Opinion

    • Cosmetics | Design Capabilities | Fragrances | Package Development | Skin Care/Sun Care | Sustainable Pkg/Practices
      How Innovative Beauty Brands Attract Gen-Z Consumers

      How Innovative Beauty Brands Attract Gen-Z Consumers

      Addressing a shifting luxury landscape
      Spencer Ball 11.14.19

    • Health and Beauty | Skin Care/Sun Care
      Trends Shaping the Industry in 2019

      Trends Shaping the Industry in 2019

      Euromonitor on the international state of beauty
      Hannah Symons, Head of Beauty and Personal Care, Euromonitor International 08.01.19

    • Bath/Body | Health and Beauty | Skin Care/Sun Care | Sustainable Pkg/Practices
      Australia: A Strong Commitment to Sustainable Beauty

      Australia: A Strong Commitment to Sustainable Beauty

      The local beauty scene and its strict cosmetic regulations are gaining global attention -- take a look at these Aussie brands making an impact.
      Jemma Shin 03.28.19


    • Skin Care/Sun Care
      Spotlight on COOLA Suncare

      Spotlight on COOLA Suncare

      Pam Busiek, president & CEO, ICMAD, shares a member’s story.
      Pam Busiek, President & CEO, ICMAD 12.20.18

    • Skin Care/Sun Care
       Looking at Actives

      Looking at Actives

      Skincare category disrupters that truly make a difference
      Funlayo Alabi, Co-Founder, Shea Radiance 11.21.18

    • Cosmetics | Package Development | Skin Care/Sun Care
      Evolving Perspectives of Beauty – Part 2: Gen X

      Evolving Perspectives of Beauty – Part 2: Gen X

      A follow-up on beauty perspectives from Generation Z, Millennials and Baby Boomers
      Elle Morris, CEO, HMS Design 11.15.18


    • Skin Care/Sun Care
      Branding Finland’s Best-Kept Beauty Secret

      Branding Finland’s Best-Kept Beauty Secret

      A visual ‘language’ creates an emotional connection between consumers and the brand.
      Ben Oates, executive creative director, JDO 08.09.18

    • Skin Care/Sun Care
      What Women Really Want from Their Beauty Products

      What Women Really Want from Their Beauty Products

      Advice that beauty brand marketers should take to heart
      Funlayo Alabi 05.17.18

    • Skin Care/Sun Care
      How Beauty Trends Differ Throughout Asia

      How Beauty Trends Differ Throughout Asia

      Japanese, Chinese and Korean consumers seek different solutions.
      Elle Morris, CEO, HMS Design 10.26.17


    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Sustainability and Beauty

      Sustainability and Beauty

      How thoughtful supply chains can foster positive global impact and strengthen brand equity.
      Funlayo Alabi, co-founder, Shea Radiance 10.19.17

    • Bottles/Jars | Caps/Closures | Design Capabilities | Labels | Men | Metal | Package Development | Paper | Plastics | Pumps | Skin Care/Sun Care | Wipes/Sheets | Wood
      The Evolution of Male Grooming

      The Evolution of Male Grooming

      Anything goes, but grooming is a must.
      Elle Morris, CEO, HMSDesign 05.04.17

    • Bath/Body | Bottles/Jars | Cartons/Boxes | Cosmetics | Design Capabilities | Digital Printing | Health and Beauty | Labels | Package Development | Personal Care | Skin Care/Sun Care
      For Truly Winning Packaging, You’ve Got to Get Inside Her Head

      For Truly Winning Packaging, You’ve Got to Get Inside Her Head

      The Benchmarking Group asked 1,000 beauty consumers about packaging - here's what they like, and what they don't.
      Jennifer Stansbury, Co-Founder, The Benchmarking Company 05.19.16

    • Bath/Body | Design Capabilities | Eco-friendly | Flexibles | Package Development | Personal Care | Plastics | Skin Care/Sun Care
      Navigating the Way to Structural Packaging Innovation

      Navigating the Way to Structural Packaging Innovation

      Brands should brave the journey for a bright future
      Tim James, sr. director, Structural Packaging and Innovation, Anthem 05.19.16

    • Design Capabilities | Skin Care/Sun Care
      The New ‘It’ Trend

      The New ‘It’ Trend

      Why Activated Charcoal Is Hot

      Patrice N. Le Maire 04.14.16

    • Airless | Bath/Body | Bottles/Jars | Caps/Closures | Cartons/Boxes | Compacts | Cosmetics | Decorative Effects | Digital Printing | Dispensers | Double Duty | Eco-friendly | Eco-friendly | Flexibles | Fragrances | Labels | Package Development | Paper | Paper/Board | PCR | PET | Plastics | Printing | Printing/Decorating | Pumps | Skin Care/Sun Care | Stock Pkg | Sustainable Pkg/Practices | Wood
      Environmental Concern Empowers the People

      Environmental Concern Empowers the People

      Tetra Pak has worked with a number of beauty companies - here's an overall view of sustainable packaging.
      Brian Kennell, president/CEO, Tetra Pak 10.15.15

    Breaking News
    • Firmenich Wants You To Smell & Taste the Pantone Color of the Year
    • L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth
    • Henkel's göt2b Partners with DJ Pauly D
    • WWP Wins Three NJPEC Awards
    • Cat-Themed Beauty Collection to Launch in Japan
    View Breaking News >
    CURRENT ISSUE

    October/November 2019

    • ADF&PCD Wraps Up in New York
    • Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    • Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    • Low MOQs? No Problem
    • Sizing Up the Skincare Market
    • Top 20 Global Beauty Companies
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    PPG Appoints Robert King as VP, Global Operations, Industrial Segment
    Greenkote PLC Reports Upsurge in Powder Coatings Applications on Brake Calipers
    Addipel Moves to New HQ, Expands Production Facility
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMR Surgical Taps New CEO
    Companies Partner to Develop Instrument-Free Molecular Diagnostic Tests
    BWXT to Produce Medical Radioisotope Germanium-68 to Meet Rise in Demand
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Antares Vision Introduces Raised Stopper Machine
    AbbVie, Scripps Collaborate on New Therapeutics
    Sanofi Pasteur Awarded HHS Pandemic Flu Vax Contract
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Firmenich Wants You To Smell & Taste the Pantone Color of the Year
    L'Oréal Paris - And Celebs - Celebrate 14th Annual Women of Worth
    Henkel's göt2b Partners with DJ Pauly D
    Happi

    Latest Breaking News From Happi

    Caribbean Natural Taps New Sales Rep.
    HCPA Responds to 1,4-Dioxane Bill
    MAC Introduces Lip Lacquer
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Smurfit Kappa Announces Board Changes
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Interket UK purchases third MPS flexo press
    Michael Ring named EVP of W+D North America
    Polykote announces new UV inkjet labelstock
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Fitesa Buys Freudenberg's South American Hygiene Business
    Fameccanica Partners with Aeroflex
    Nice-Pak to Offer Sustainable Solutions to Every Customer
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    InVivo Therapeutics Attains 25 Percent Enrollment in Spinal Cord Injury Study
    BioPrax Biofilm Disruption Device Granted FDA Breakthrough Device Designation
    Orthofix Appoints New Spine Business Leader
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Osram’s Managing Board Invites ams to Talks About Future
    Yole: Emerging Printing Fills Gap for Rising Electronics Applications
    European Industries Lead New Graphene Flagship Projects to Shape EU’s Environmental Future

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.