Jamie Matusow, Editor-in-Chief11.01.18
At this year’s 11th edition of Cosmoprof NA (CPNA), the popular and massive B2B beauty show most recently held July 28-31 in Las Vegas, there was a noticeable focus on “speed to market” offerings by beauty packaging exhibitors. In this digital age of social influencers, constant newness and overnight blockbuster products, cosmetic brands are under increasing pressure to launch ahead of the competition—and industry suppliers are doubling down with innovative solutions to accommodate urgent customer requests.
This new market invigoration along with the rising number of small brands—and global icons as well—that want to get in on a possible big beauty payoff played an increased role in this year’s CPNA attendance figures. The packaging arena drew a larger-than-ever number of exhibitors—and visitors—while the finished product and specialty areas overflowed with attendees.
According to Daniela Ciocan, marketing director, CPNA, “Cosmoprof North America has seen 11 years of consecutive growth with this year surpassing a mile
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